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The Ultimate Guide to Building a Premium Agency Website
In today’s digital world, having a premium agency website is crucial for marketing agencies. It boosts brand awareness, showcases professionalism, and provides essential information about your agency. A well-crafted website highlights expertise and past successes, generating interest among potential clients and guiding them toward conversion. An engaging online presence also helps retain clients and foster …
Read more: The Ultimate Guide to Building a Premium Agency Website
The Ultimate Guide to Building a Premium Agency Website Read More »
Website Optimization Strategies for Improved User Experience
With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …
Read more: Website Optimization Strategies for Improved User Experience
Website Optimization Strategies for Improved User Experience Read More »
Understanding Google Bard: A Brief Guide
In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …
Read more: Understanding Google Bard: A Brief Guide
What is Generative AI?
In the ever-evolving business landscape, innovative tools have become paramount for success, with Generative Artificial Intelligence (AI) emerging as a game-changer. According to a 2023 study of U.S. marketers, 73% of the 1,000 respondents reported leveraging generative artificial intelligence tools. Understanding the potential of Generative AI is crucial for today’s business leaders as it empowers …
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The Importance of Audience Segmentation in Google Ads in 2023
The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …
Read more: The Importance of Audience Segmentation in Google Ads in 2023
The Importance of Audience Segmentation in Google Ads in 2023 Read More »
How to Leverage Customer Feedback and Reviews in 2023
In today’s market, businesses increasingly shift to digital platforms as more of their customers prefer to do business online. According to a 2020 global study, for example, e-commerce sales accounted for 18% of all retail sales worldwide, and this number is expected to rise, especially in the wake of the pandemic and the way it …
Read more: How to Leverage Customer Feedback and Reviews in 2023
How to Leverage Customer Feedback and Reviews in 2023 Read More »
The Impact of Micro-Moments on B2B Marketing in 2023
The B2B industry has experienced a significant rise in recent years, with a 17.8% increase in sales in 2021 alone. This surge highlights the immense opportunities available for the sector. As B2B businesses continue to thrive, focusing on marketing strategies that resonate with their target audience is crucial. Understanding user behavior is key, and the …
Read more: The Impact of Micro-Moments on B2B Marketing in 2023
The Impact of Micro-Moments on B2B Marketing in 2023 Read More »
How to Optimize your Content to Appear as a Google Featured Snippet
The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …
Read more: How to Optimize your Content to Appear as a Google Featured Snippet
How to Optimize your Content to Appear as a Google Featured Snippet Read More »
5 Powerful SEO Secrets to Double the Web Traffic
Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …
Read more: 5 Powerful SEO Secrets to Double the Web Traffic
5 Powerful SEO Secrets to Double the Web Traffic Read More »
KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization
On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …
Read more: KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization
KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »
The Two Main Sides of SEO: On-Page and Off-Page
60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …
Read more: The Two Main Sides of SEO: On-Page and Off-Page
SEO Ranking Factors: An Overview
Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …
Read more: SEO Ranking Factors: An Overview
KEX+ Webinar Recap: “Going Vocal for Local”
Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …
Read more: KEX+ Webinar Recap: “Going Vocal for Local”
The Missing Ingredient in Your SEO Strategy: Local
Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …
Read more: The Missing Ingredient in Your SEO Strategy: Local
The Missing Ingredient in Your SEO Strategy: Local Read More »
Drive Leads to Your Business with Content Marketing
Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …
Read more: Drive Leads to Your Business with Content Marketing
Drive Leads to Your Business with Content Marketing Read More »
Hub Content and Its Role in Your Content Marketing Strategy
Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …
Read more: Hub Content and Its Role in Your Content Marketing Strategy
Hub Content and Its Role in Your Content Marketing Strategy Read More »
How Hero Content is Driving Agencies’ Content Marketing
The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …
Read more: How Hero Content is Driving Agencies’ Content Marketing
How Hero Content is Driving Agencies’ Content Marketing Read More »
What is SEO Dashboard and How to Master It?
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Read more: What is SEO Dashboard and How to Master It?
What is Mobile SEO? Facts, Stats, Tips & More
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Read more: What is Mobile SEO? Facts, Stats, Tips & More
How AI Content Can Help You Scale Your SEO Campaign
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
Read more: How AI Content Can Help You Scale Your SEO Campaign
How AI Content Can Help You Scale Your SEO Campaign Read More »
Top 7 SEO Pain Points That Small Businesses Experience
Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …
Read more: Top 7 SEO Pain Points That Small Businesses Experience
Top 7 SEO Pain Points That Small Businesses Experience Read More »
What is SERP: Benefits, Uses, and Key Features
It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP. For those wondering what SERP …
Read more: What is SERP: Benefits, Uses, and Key Features
What Does LSI Stand For?
The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …
Read more: What Does LSI Stand For?
Content Gap Analysis | Best Tips for Content Gap Analysis
Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …
Read more: Content Gap Analysis | Best Tips for Content Gap Analysis
Content Gap Analysis | Best Tips for Content Gap Analysis Read More »
What is Duplicate Content?
Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs. Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …
Read more: What is Duplicate Content?
What is Keyword Research in SEO & How to Do It?
Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content. Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …
Read more: What is Keyword Research in SEO & How to Do It?
Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?
The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …
Read more: Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?
Google Maps SEO – What is It and How Does it Rank Your Businesses Higher? Read More »
How to Do SEO Competitor Analysis – A Step By Step Guide!
If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make! Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra. It is …
Read more: How to Do SEO Competitor Analysis – A Step By Step Guide!
How to Do SEO Competitor Analysis – A Step By Step Guide! Read More »
The Ultimate SEO Checklist to Rule Google’s Search Results in 2023
There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content. You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …
Read more: The Ultimate SEO Checklist to Rule Google’s Search Results in 2023
The Ultimate SEO Checklist to Rule Google’s Search Results in 2023 Read More »
How Google Prioritizes Content Indexing, Crawling & Ranking – Explained
Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …
Read more: How Google Prioritizes Content Indexing, Crawling & Ranking – Explained
How Google Prioritizes Content Indexing, Crawling & Ranking – Explained Read More »
Technical SEO 101
Technical SEO is a beast. With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you. Let’s break down the importance of technical SEO and …
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Comparing SEO vs. SEM: Differences, Benefits, and More
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Read more: Comparing SEO vs. SEM: Differences, Benefits, and More
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
WordPress SEO: A Comprehensive Guide to Set You Up For Success
Your WordPress website isn’t ranking well on Google and other search engines. Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …
Read more: WordPress SEO: A Comprehensive Guide to Set You Up For Success
WordPress SEO: A Comprehensive Guide to Set You Up For Success Read More »
SEO FAQ: 50 SEO Questions and Answers All in One Place
SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …
Read more: SEO FAQ: 50 SEO Questions and Answers All in One Place
SEO FAQ: 50 SEO Questions and Answers All in One Place Read More »
Multi-Location SEO Strategies for Businesses With More Than One Location
Businesses with multiple locations encounter unique challenges when trying to boost their ranking. There is lots of information out there about SEO best practices, but what helps multi-location businesses? Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …
Read more: Multi-Location SEO Strategies for Businesses With More Than One Location
Multi-Location SEO Strategies for Businesses With More Than One Location Read More »
SEO Blog Post Word Count: How Long Should a Blog Post Be?
Have you ever sat down to write your next blog post and wondered, “How long should a blog be?” You’re not alone. In fact, some of the biggest names in the content marketing game have conducted massive studies to answer this one question. What have they discovered? Read on to learn everything there is to …
Read more: SEO Blog Post Word Count: How Long Should a Blog Post Be?
SEO Blog Post Word Count: How Long Should a Blog Post Be? Read More »
8 Steps for Developing a Comprehensive SEO Content Marketing Strategy
If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.” But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …
Read more: 8 Steps for Developing a Comprehensive SEO Content Marketing Strategy
8 Steps for Developing a Comprehensive SEO Content Marketing Strategy Read More »
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips
You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …
Read more: How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »
How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven
Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …
Read more: How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven
How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven Read More »
How to Choose the Right SEO Company in 2021
Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk. We’ll …
Read more: How to Choose the Right SEO Company in 2021
How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority
How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.
Read more: How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority
What Is Organic SEO and Why Is it So Important for Your Business?
What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.
Read more: What Is Organic SEO and Why Is it So Important for Your Business?
14 SEO Optimization Best Practices for 2021
There are hundreds of “SEO optimization best practices.” But which ones are actually important for your website? The ones that will move the needle. In this guide, we share 14 valuable SEO best practices that will improve SEO performance for your website. Think of this guide as a tactical handbook, one that you can pull …
Read more: 14 SEO Optimization Best Practices for 2021
Starting an SEO Business: The Ultimate Checklist for Your SEO Company
It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …
Read more: Starting an SEO Business: The Ultimate Checklist for Your SEO Company
Starting an SEO Business: The Ultimate Checklist for Your SEO Company Read More »
11-Step, Easy-To-Implement B2B SEO Strategy in 2021
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
Read more: 11-Step, Easy-To-Implement B2B SEO Strategy in 2021
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
7 Tips For Your Small Business To Rank Higher On Search Engines
If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …
Read more: 7 Tips For Your Small Business To Rank Higher On Search Engines
7 Tips For Your Small Business To Rank Higher On Search Engines Read More »
How to Prepare an SEO Plan: Roadmap to a Successful Campaign
Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …
Read more: How to Prepare an SEO Plan: Roadmap to a Successful Campaign
How to Prepare an SEO Plan: Roadmap to a Successful Campaign Read More »
What is Guest Blogging and Why is it Important for Businesses?
One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging. It’s …
Read more: What is Guest Blogging and Why is it Important for Businesses?
What is Guest Blogging and Why is it Important for Businesses? Read More »
Website Design Proposal to Close More Clients (700+ Clients Served)
Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …
Read more: Website Design Proposal to Close More Clients (700+ Clients Served)
Website Design Proposal to Close More Clients (700+ Clients Served) Read More »
5 Crucial Content Marketing Metrics to Track And Improve for Your Clients
No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …
Read more: 5 Crucial Content Marketing Metrics to Track And Improve for Your Clients
5 Crucial Content Marketing Metrics to Track And Improve for Your Clients Read More »
The Agency Guide to Getting Web Design Leads
Websites continue to rise as a hot commodity today, however, it’s still a race when it comes to getting web design leads. Finding web design clients is not like how you do with PPC or SEO leads where you already have a website to work with and the clients are looking for statistics-based results. When …
Read more: The Agency Guide to Getting Web Design Leads
5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency
All modern businesses have one common goal — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective. The increased popularity of social media has also …
Read more: 5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency
5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency Read More »
How To Build Backlinks To Product Pages From Guest Posts
Search Engine Optimization has a lot of moving components to it. Among the various aspects that govern your ranking in the SERPs, link building is among the toughest to execute. The main reason for this is because most of the organic backlinks you acquire are to your homepage or blog posts. Very few authority websites …
Read more: How To Build Backlinks To Product Pages From Guest Posts
How To Build Backlinks To Product Pages From Guest Posts Read More »
Essential Web Design Tools For Your Agency
When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …
Read more: Essential Web Design Tools For Your Agency
Optimizing Social Media and SEO Mix for Business Owners Who Create Art
SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …
Read more: Optimizing Social Media and SEO Mix for Business Owners Who Create Art
Optimizing Social Media and SEO Mix for Business Owners Who Create Art Read More »
Starting A Web Design Business: A Checklist For Your Web Design Agency
Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …
Read more: Starting A Web Design Business: A Checklist For Your Web Design Agency
Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »
How to Measure SEO ROI & Demonstrate Value for Clients
“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect. How you address this question defines the value that you can deliver for your client’s …
Read more: How to Measure SEO ROI & Demonstrate Value for Clients
How to Measure SEO ROI & Demonstrate Value for Clients Read More »
What is Local SEO and How Does it Work?
A website has the ability to reach a worldwide audience, and it needs to rank on the first page of search results for it to happen. SEO is the process that primes your website so that it ranks on top of the results, even targeting places beyond your area. So, what if you want a …
Read more: What is Local SEO and How Does it Work?
Integrating Content To Your Marketing Funnel
A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …
Read more: Integrating Content To Your Marketing Funnel
Outsourcing Web Design Projects: How to Manage Campaigns Efficiently
Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …
Read more: Outsourcing Web Design Projects: How to Manage Campaigns Efficiently
Outsourcing Web Design Projects: How to Manage Campaigns Efficiently Read More »
SEO Report: How To Show Progress To Clients
Most agencies find it challenging to construct an SEO report that can satisfy clients. Going back to the fundamentals, progress reports are needed so that you can convey results to clients as clearly as possible. After all, your clients have partnered with your agency for the complete SEO services you provide, and part of the …
Read more: SEO Report: How To Show Progress To Clients
Website Design Builder for Startup Agencies: 9 Things To Look For
Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition. Selling web design is different from selling SEO. SEO is …
Read more: Website Design Builder for Startup Agencies: 9 Things To Look For
Website Design Builder for Startup Agencies: 9 Things To Look For Read More »
Link Building: How to do Outreach for a Local Audience
Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business? If you are, then you’re in the right place. The challenge …
Read more: Link Building: How to do Outreach for a Local Audience
Link Building: How to do Outreach for a Local Audience Read More »
SEO Software Guide: How To Find The Right One For Your SEO Business
Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process. Why do you need SEO software? The challenges for SEO agencies or …
Read more: SEO Software Guide: How To Find The Right One For Your SEO Business
SEO Software Guide: How To Find The Right One For Your SEO Business Read More »
How To Set Up An Ecommerce Business
The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …
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GMB and Local SEO: How To Get Your Business On Google
Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …
Read more: GMB and Local SEO: How To Get Your Business On Google
GMB and Local SEO: How To Get Your Business On Google Read More »
20 Best Small Business WordPress Themes to Rock Your 2020
Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated. Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …
Read more: 20 Best Small Business WordPress Themes to Rock Your 2020
20 Best Small Business WordPress Themes to Rock Your 2020 Read More »
Small Business SEO Tips: A Checklist for Boosting Rankings
Some small businesses shy away from SEO for multiple reasons: they already have a Facebook page; they don’t know what SEO can do for them; or they feel SEO is only for the big leagues. That kind of mindset is what prevents them from being visible to their target customers, and we’re here to change …
Read more: Small Business SEO Tips: A Checklist for Boosting Rankings
Small Business SEO Tips: A Checklist for Boosting Rankings Read More »
Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services
SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …
Read more: Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services
Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »
Website Design Pricing Guide: Increase Your Web Design Revenue
“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services. There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …
Read more: Website Design Pricing Guide: Increase Your Web Design Revenue
Website Design Pricing Guide: Increase Your Web Design Revenue Read More »
What To Look For In Your SEO Campaign Management Software
Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …
Read more: What To Look For In Your SEO Campaign Management Software
What To Look For In Your SEO Campaign Management Software Read More »
Boost Your Marketing Strategy by Spicing Up Your Original Content
At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …
Read more: Boost Your Marketing Strategy by Spicing Up Your Original Content
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Local SEO Tips: Strategies to Rank Locally in 2021
Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs. Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for. So, how do …
Read more: Local SEO Tips: Strategies to Rank Locally in 2021
Local SEO Tips: Strategies to Rank Locally in 2021 Read More »
Diving Into Ecommerce: Start With A Shopify Store
The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …
Read more: Diving Into Ecommerce: Start With A Shopify Store
Diving Into Ecommerce: Start With A Shopify Store Read More »
Top 10 SEO Project Management Tools: Deliver Results Like Clockwork
When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently. The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …
Read more: Top 10 SEO Project Management Tools: Deliver Results Like Clockwork
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Web Design Questionnaire: 10 Questions to Always Ask Your Clients
After successfully selling web design and closing a client, you’re now ready to take the next step. Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …
Read more: Web Design Questionnaire: 10 Questions to Always Ask Your Clients
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How to Be an SEO Consultant: 5 Steps to Solidify Your Success
Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals. In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one? Like any other profession in the digital marketing industry, …
Read more: How to Be an SEO Consultant: 5 Steps to Solidify Your Success
How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »
How Tech Is Changing Marketing
Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …
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Why Every Agency Should Automate Their Reports
Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients? In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …
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The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings
Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it. At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores. But, the boost in …
Read more: The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings
The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings Read More »
25 Best WordPress Themes for SEO Agencies in 2020
One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest. Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …
Read more: 25 Best WordPress Themes for SEO Agencies in 2020
25 Best WordPress Themes for SEO Agencies in 2020 Read More »
The Key Business Metrics of a Successful SEO Agency
You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …
Read more: The Key Business Metrics of a Successful SEO Agency
The Key Business Metrics of a Successful SEO Agency Read More »
The Best SEO Tools for Your Agency Toolkit in 2021
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
Read more: The Best SEO Tools for Your Agency Toolkit in 2021
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
11 SEO Metrics: How Successful is Your SEO Campaign?
For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …
Read more: 11 SEO Metrics: How Successful is Your SEO Campaign?
11 SEO Metrics: How Successful is Your SEO Campaign? Read More »
How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise
If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally. This goes to show that people are …
Read more: How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise
How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise Read More »
Outsourcing vs In-house: Which One For SEO Agencies?
SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …
Read more: Outsourcing vs In-house: Which One For SEO Agencies?
Outsourcing vs In-house: Which One For SEO Agencies? Read More »
Why Online Reputation is Important to Your Agency
Every entrepreneur knows reputation can make or break any company. When it comes to online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …
Read more: Why Online Reputation is Important to Your Agency
Why Online Reputation is Important to Your Agency Read More »
How to Hire A Great Account Manager For Your SEO Company
Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated 72 percent of US employers said that they’re having …
Read more: How to Hire A Great Account Manager For Your SEO Company
How to Hire A Great Account Manager For Your SEO Company Read More »
21 Free and Paid Tips to Increase Your Website Ranking in 2021
Do you own a website? If yes, then do you see it on the first page of results when you search for your products or services online? If you see it on top of the results, then you must be doing something right. Otherwise, it means there are issues stopping your website from performing at …
Read more: 21 Free and Paid Tips to Increase Your Website Ranking in 2021
21 Free and Paid Tips to Increase Your Website Ranking in 2021 Read More »
What is SEO: Your 2021 Guide to Search Engine Optimization Marketing
Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …
Read more: What is SEO: Your 2021 Guide to Search Engine Optimization Marketing
What is SEO: Your 2021 Guide to Search Engine Optimization Marketing Read More »
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
Read more: How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
The Top Do’s and Dont’s of a Winning Referral Marketing Program
Do you find that your referral program is not working for you? Have you created it but find that no one wants to sign up? Don’t worry. Here are some things that you must and must not do for referral marketing success. Do Let us start with the must-dos. These are the things that you …
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11 Major Challenges of Scaling Operations Explained
Business. Risk. These two words have always been synonymous to each other. Even industry moguls like Bill Gates said that “Business is a money game with a few rules and a lot of risk.” This rings true if you have a lot at stake. Running a business is not the usual nine-to-five office work with …
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11 Major Challenges of Scaling Operations Explained Read More »
Agency Secrets: Selling SEO with Your Website Audit
Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …
Read more: Agency Secrets: Selling SEO with Your Website Audit
Agency Secrets: Selling SEO with Your Website Audit Read More »
How Predictable is Your SEO Workflow?
Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …
Read more: How Predictable is Your SEO Workflow?
Wikipedia Backlinks: What You Need To Know About Them
Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot. In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …
Read more: Wikipedia Backlinks: What You Need To Know About Them
Wikipedia Backlinks: What You Need To Know About Them Read More »
Everything You Need to Know About the Google BERT Update
The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …
Read more: Everything You Need to Know About the Google BERT Update
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[Success Stories] How SEO Agencies Scale Their Business
The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …
Read more: [Success Stories] How SEO Agencies Scale Their Business
[Success Stories] How SEO Agencies Scale Their Business Read More »
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Read more: Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
Google June 2019 Broad Core Algorithm Updates
Google announced earlier today a new Core Update, codenamed: June 2019 Core Update. its focus: quality of content, relevance and authority. While it might take a few days or weeks to feel the impact of the core algorithm update (or none at all), it’s a great opportunity to focus on improving the quality of your …
Read more: Google June 2019 Broad Core Algorithm Updates
SEO Link Building Strategies Every Agency Should Follow
The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …
Read more: SEO Link Building Strategies Every Agency Should Follow
SEO Link Building Strategies Every Agency Should Follow Read More »
Why Aren’t Your Backlinks Succeeding?
You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …
Read more: Why Aren’t Your Backlinks Succeeding?
Niche Guide: Digital Marketing In The Cleaning Industry
The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …
Read more: Niche Guide: Digital Marketing In The Cleaning Industry
Niche Guide: Digital Marketing In The Cleaning Industry Read More »
Niche Guide: Digital Marketing In The Medical Industry
The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …
Read more: Niche Guide: Digital Marketing In The Medical Industry
Niche Guide: Digital Marketing In The Medical Industry Read More »
How WordPress Managed Hosting Helps SEO
SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …
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How to Market Your SEO Services (and Win More Clients)
For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk. That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …
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How to Market Your SEO Services (and Win More Clients) Read More »
Scaling Lead Generation: How To Find Qualified SEO Leads
SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month. How do you find quality leads and turn them into qualified …
Read more: Scaling Lead Generation: How To Find Qualified SEO Leads
Scaling Lead Generation: How To Find Qualified SEO Leads Read More »
What to Include in Your SEO Contract (Free Checklist)
A marketing contract can make or break any deal. Not just to get the signatures on the dotted line, but as a binding agreement that gives both parties equal opportunity to showcase what they can deliver. Using a contract for SEO, the sentiment is the same, but the details that go into an SEO contract …
Read more: What to Include in Your SEO Contract (Free Checklist)
What to Include in Your SEO Contract (Free Checklist) Read More »
Write Effective Cold Emails in Minutes: Email Marketing Tips
Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …
Read more: Write Effective Cold Emails in Minutes: Email Marketing Tips
Write Effective Cold Emails in Minutes: Email Marketing Tips Read More »
Your Guide to Going from SEO Beginner to Pro
I’ve shared with you many guides covering a wide variety of topics – from teaching the beginners basics to giving tips to SEO professionals. I want to put those all together in this entry to serve as your guide to moving from being an industry beginner to an SEO pro. For the Beginners How to …
Read more: Your Guide to Going from SEO Beginner to Pro
Update To Our CRM & Marketing Automation
On May 15, 2018, we will deploy a release of SEOReseller code-named Obi-wan. This is the first major release in a packed roadmap for the coming months. Since the beginning of the first quarter of 2018, we’ve realized and learned from our mistakes. We are determined to correct those and improve your experience with our …
Read more: Update To Our CRM & Marketing Automation
How to Run an SEO Company
Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …
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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies
As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …
Read more: Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies
How to Make White Label SEO Work for Your Agency
Planning to resell SEO? In this blog, we’ll share some of our partners’ secrets in how they became successful with white label SEO and how they turned their agency into a revenue-generating machine. The work of an SEO agency is often divided into two: delivering results for clients and finding ways to grow their agency. …
Read more: How to Make White Label SEO Work for Your Agency
How to Make White Label SEO Work for Your Agency Read More »
Solving Common Pain Points to Start Your Digital Marketing Agency
Every agency has pain points, and most of the time, these are the reasons they find it hard to scale their business — or get started at all. Addressing pain points is a part of our everyday conversations with partners, and a part of how we develop solutions to make it easier for agencies to …
Read more: Solving Common Pain Points to Start Your Digital Marketing Agency
Solving Common Pain Points to Start Your Digital Marketing Agency Read More »
SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool
With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously! Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …
Read more: SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool
SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »
Agency Advantage – Start Growing Your Digital Marketing Agency Today
After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …
Read more: Agency Advantage – Start Growing Your Digital Marketing Agency Today
Agency Advantage – Start Growing Your Digital Marketing Agency Today Read More »
Agency Advantage: Your Edge to Growing Your Business
Over the years, we’ve had a lot of success helping agencies dominate their niches. We’ve come to understand what a new agency needs to be successful. We decided to put all of our client feedback, coaching sessions, and business development insight into one comprehensive solution for new agencies. The Agency Advantage program is designed to …
Read more: Agency Advantage: Your Edge to Growing Your Business
Agency Advantage: Your Edge to Growing Your Business Read More »
How to Combine Passive and Active Lead Generation
If you’ve done your prep right – finding a niche, creating a killer agency website, and building your social media profile – and managed to turn that first handshake into a sale, your next challenge is to generate more leads. While your website can be a powerful lead-generating tool, there are two approaches that will …
Read more: How to Combine Passive and Active Lead Generation
How to Combine Passive and Active Lead Generation Read More »
8 (Free) Ways to Generate More Leads With Your Website
It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …
Read more: 8 (Free) Ways to Generate More Leads With Your Website
8 (Free) Ways to Generate More Leads With Your Website Read More »
Platform Update: Account Settings Upgrade
We have released an overall upgrade to the Account Settings, making it easier for you to manage employees and clients, configure your white label dashboard, and customize your experience with the SEOReseller platform. New User Management System It’s now easier to quickly and easily manage multiple users under the SEOReseller platform. We created a streamlined …
Read more: Platform Update: Account Settings Upgrade
How to Build Your Agency’s Brand
Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …
Read more: How to Build Your Agency’s Brand
White Label Reputation Management Sales Video
When working with a reseller, the role of your digital marketing agency is to sell our service to your clients. We handle the white label software and the strategy so that you can sell more. For some services this is easier than others because the need is obvious – for instance, your clients know they …
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The Fundamentals of Prospecting
We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …
Read more: The Fundamentals of Prospecting
Qualify More SEO Leads with Our White Label Client Questionnaire
We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]
Read more: Qualify More SEO Leads with Our White Label Client Questionnaire
How to Sell SEO to Local Businesses | Step 0 – Preparation
This post is the first in a series about how to sell SEO to local businesses. In this post, we focus on Step 0 – Preparation. For an overview of our system, check out the How to Sell Local SEO Like a Pro Webinar. What is the key to selling SEO to local businesses? Like …
Read more: How to Sell SEO to Local Businesses | Step 0 – Preparation
How to Sell SEO to Local Businesses | Step 0 – Preparation Read More »
New Features to Grow Your Agency
Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …
Read more: New Features to Grow Your Agency
5 Reasons Agencies Switch White Label SEO Providers
Switching white label SEO providers is not easy. The most difficult part? Realizing that it’s necessary. Unkept promises keep piling up next to the vague and unexplained strategies but your agency chooses to ignore it all. The reasons for this vary but the primary reason is a version of “we’ve just been with them for …
Read more: 5 Reasons Agencies Switch White Label SEO Providers
5 Reasons Agencies Switch White Label SEO Providers Read More »
Web Design Pitch Deck: Developing a Pitch That Wins Clients
Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]
Read more: Web Design Pitch Deck: Developing a Pitch That Wins Clients
Starting Your Digital Marketing Agency with SEOReseller
Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]
Read more: Starting Your Digital Marketing Agency with SEOReseller
Key Takeaways – How to Sell Reputation Management to Your Clients
Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …
Read more: Key Takeaways – How to Sell Reputation Management to Your Clients
Key Takeaways – How to Sell Reputation Management to Your Clients Read More »
How Agencies Are Growing Their Business with SEOReseller
Digital marketing is at its peak, but is your business growing as you want it to? When we start a partnership with a new agency, we have one thing in mind: growth. A partnership is all about leveraging the strengths of your agency to help you be the best at what you do – providing …
Read more: How Agencies Are Growing Their Business with SEOReseller
How Agencies Are Growing Their Business with SEOReseller Read More »
New Feature: Proposal Builder and Dashboard
At SEOReseller, we’re all about making your life easier. Today, we introduce our new Proposal Builder which gives you the ability to easily generate proposals for SEO, Social Media, Web Design and PPC packages in minutes. Before our new Proposal Builder, agencies wasted countless hours creating untested, long-winded custom documents or they relied on tired …
Read more: New Feature: Proposal Builder and Dashboard
Campaign Overview & Navigation Upgrade
We have upgraded the Navigation and the Campaign Overview of your dashboard – it’s now cleaner and easier to find what you need. New Top Menu Navigation[twenty20 img1=”30145″ img2=”30144″ width=”100%” offset=”0.5″] To support the many developments to your white label dashboard, we updated the navigation with the goal of making it simpler for both you …
Read more: Campaign Overview & Navigation Upgrade
You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter
For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …
Read more: You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter
You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter Read More »
Build, Manage & Promote with Your All-in-One Reputation Management Dashboard
Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]
Read more: Build, Manage & Promote with Your All-in-One Reputation Management Dashboard
WordPress Plugin for Your White Label Web Design Portfolio
We’re making it easier for you to sell web design. It all starts with your very own web design and development portfolio. How? By integrating our dashboard WordPress plugin on your WordPress website […]
Read more: WordPress Plugin for Your White Label Web Design Portfolio
Organic Traffic Increased by 300% in 6 Months [SEO Case Study]
“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]
Read more: Organic Traffic Increased by 300% in 6 Months [SEO Case Study]
Outsource Web Design: Trust in the Experts, Grow Your Agency
As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]
Read more: Outsource Web Design: Trust in the Experts, Grow Your Agency
Tracking Your Client’s Leads Has Never Been This Easy
At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]
Read more: Tracking Your Client’s Leads Has Never Been This Easy
Content in SEO: How Does It Fit into Your Strategy?
“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]
Read more: Content in SEO: How Does It Fit into Your Strategy?
Why You Need to Work with an Outsource SEO Company
Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]
Read more: Why You Need to Work with an Outsource SEO Company
Selling Value with Your SEO Client and Reporting Dashboard
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
Read more: Selling Value with Your SEO Client and Reporting Dashboard
Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]
The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]
Read more: Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]
New WordPress Plugin for Using Your Dashboard on Your Domain
Providing the all-in-one dashboard to your clients on your domain is one of the many features that make us a truly white label solution for your clients’ marketing needs. Currently, there are three ways to accomplish this – by using our domain, by directing your domain to our server and uploading an HTML file to your website. […]
Read more: New WordPress Plugin for Using Your Dashboard on Your Domain
New White Label Feature: White Label Web Dev Portfolio
We released a new whitelabel feature today. With the whitelabel Web Design portfolio, you can use our designs as your initial portfolio for when your prospective clients are looking for sample work.
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Inside Reputation Management: A Powerful Dashboard in Your Hands
We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]
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Update: New Dashboard and Onboarding for new Partners
Now, it’s easier to launch new audits, manage your campaigns, and access the store right from the home dashboard.
Key features of the new dashboard includes:
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Update: Add New Campaign Changes
We changed the process on how you Add New Campaigns in the Dashboard. Now, when you add campaigns, you’ll be asked to provide Business Information, Location, Accounts, and Logo.
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Selling Web Design: How to Ace Your Website Design Pitch
Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …
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13 Stats Every Digital Marketer Should Know for 2016 [Video]
The Digital Marketing Stat Sheet was intended as a handy reference to help agencies respond to difficult sales objections. But it also helped agencies see the bigger picture of the industry they’re a part of, the direction it’s heading, and how to prepare their agency accordingly. […]
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Key Takeaways from How to Do Effective Keyword Research Webinar
Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]
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How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients
Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …
Read more: How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients
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Your PPC Solutions Just Got Better
The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]
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Social Media Marketing for SMBs in 2016: The Numbers
Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]
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Key Takeaways from the SEO Site Audit Training Webinar
To start off any white label SEO campaign on the right footing, you need to determine the elements that keep your client’s website from ranking. This is exactly what SEO site audits do. And in the second Partner Bootcamp webinar I ran you through each of the five components of an SEO Site Audit, so …
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How to Sell SEO: An Agency’s Guide to Getting More SEO Sales
As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]
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Generating Quality Leads: Local SEO as a Strategy
Almost half of the total world population are internet users. Out of those 3.4 billion people, 2.3 billion are active on social media. Nearly 13% are big fans of local based search. These are all senseless numbers until you consider the profit you’re losing. If you’ve been neglecting local SEO, you’re doing it wrong. If …
Read more: Generating Quality Leads: Local SEO as a Strategy
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Integrating Semantics in Your SEO with LSI Keywords
Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]
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Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know
SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]
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Agency Growth Hacks: Building Your SEO Client Base
SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]
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Generate Leads for Your Agency with Niche Marketing
Over the years, we’ve had the opportunity to work with over a thousand agencies and digital professionals. These partners come from different backgrounds from all over the world, but the most successful agencies have one thing in common that sets them apart from their peers: They don’t just know how to market their clients, they …
Read more: Generate Leads for Your Agency with Niche Marketing
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Key Takeaways from the Overcome Sales Objections Webinar
Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …
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Leverage the Combined Force of Sales and Marketing
Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]
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SEO Campaign Strategies for Highly Competitive Niches
Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]
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Three Steps to Building Small Business Brand Advocates
It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]
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Spot the Good Opportunities in Bad Reviews
When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]
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Building Local Search Presence with Citations
As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]
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Key Takeaways from Selling SEO the Right Way
Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]
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Online Reputation: Building a Stronghold for Clients
Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]
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What to Ask Web Design Clients and What They Should Know
At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that can meet their objectives. It’s when these two sets of expertise fail to meet that can lead to …
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Getting Digital Leverage with Multiple Social Channels
As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …
Read more: Getting Digital Leverage with Multiple Social Channels
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Presenting Reports: Turn Data into Insights for Clients
Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …
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Key Takeaways from the How to Keep Clients Webinar
The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …
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The 4 Challenges Keeping You From Closing That Sale
Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges. The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and …
Read more: The 4 Challenges Keeping You From Closing That Sale
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Advanced SEO: Build a Flagship Campaign for eCommerce Clients
Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …
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Making PPC Work to Your Client’s Advantage
Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …
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Selling Web Design Made Easier with New Dashboard Features
It’s complicated. Web design is a complex, highly-collaborative process, requiring back-and-forth discussions with clients, multiple revisions, and often includes additional expenses. After all, a website is the foundation for your client’s digital presence and key to making a good impression online. Each client takes ownership of the website and demands the most that they can …
Read more: Selling Web Design Made Easier with New Dashboard Features
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Key Takeaways from the Ace Your Next Sales Pitch Webinar
A sales pitch is a catalyst to business growth whether you’re still in the beginning stages of your business or are already an established, powerhouse agency. A sales pitch is simply essential to your success, and at any level, there are always aspects of your pitch that you can improve on further. In last week’s …
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How Offering Multiple Services Benefits Your Digital Business
Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …
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Introducing The New Local Web Design Package
Faster, better, more competitive. While other companies are increasing their prices, we are finding ways to reduce ours. Starting tonight, we are releasing an improved Local Web Design Package built upon premium niche-targeted WordPress themes and with faster development time—at 50% less than the price of our previous offering. With provisions for up to 30 …
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Key Takeaways from the “Be a Powerhouse Agency” Webinar
Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …
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Overcoming Barriers and Challenges of Small Businesses in Building Websites
Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …
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Industry Round-Up (11-17 Jan 2016)
We’re not even done with January and already there’s big changes afoot! From Google’s core ranking algorithm update, to the rise of Display Ads, here’s our round-up for the biggest digital marketing news of the previous week. Search Google’s Webmaster Trends Analyst John Mueller says webmasters probably won’t notice future Panda updates, and Google Cache …
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Future Trends of Social Media Ads: Programmatic, Mobile, Personalized
Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …
Read more: Future Trends of Social Media Ads: Programmatic, Mobile, Personalized
Future Trends of Social Media Ads: Programmatic, Mobile, Personalized Read More »
Introducing: SEOReseller’s Reputation Management Dashboard
SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …
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Why You Should Offer Facebook Paid Ads to Clients
Facebook enjoyed a great 2015 thanks to new tools, features, and services such as the Instant Articles, the addition of a ‘Buy’ button, a new insights tool, and the introduction of M, its new intelligent personal assistant. >It also did well in numbers and engagement. It was named the most used tech product in the …
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Searching Small: Why Bother with Local and How to Make it Big
There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …
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Penguin is Coming (Again)… Are Your Clients’ Websites Ready?
Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …
Read more: Penguin is Coming (Again)… Are Your Clients’ Websites Ready?
Penguin is Coming (Again)… Are Your Clients’ Websites Ready? Read More »
Yahoo inks Deal to Display Google Search Results
Your SEO and PPC efforts may soon gain more traction and success, as Yahoo recently inked a deal with Google that would allow Yahoo to display Google search results. Reunited In their third quarter earnings results announcement, Yahoo disclosed the details of a new search deal with its rival that has been in place since …
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SEO Client Intake: The Essential Questions
So you’ve prospected a new client, or a potential client has expressed interest in getting your services. You’ve got one foot in the door, so to speak. All you need to do now is to ask the right questions — a crucial step during what is called the client intake process — to establish what …
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White Label Facebook Paid Advertising
Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of SEOReseller’s improved white label …
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Google Unveils New Logo and Updates
Google unveiled the new look of its iconic logo in an effort to better reflect the new capabilities and identity of the search engine. The change is part of a much larger rebranding effort by the company that includes updates in Search and Now Card Visuals. Google representatives explain that the logo change is a …
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Google Delivers Blow to Flash Advertising
Google recently announced that they would be converting Flash advertisements into static images starting September 1; a move many analysts see as the final blow to put Flash down for good. Representatives of the search engine giant say the move is to protect users from malicious code injections, which the software has become infamous for. …
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Introducing Our New WordPress Development Packages
As our client base continues to grow, we strive to find ways to serve their needs better. Today, SEOReseller is proud to announce a significant improvement in one of our core offerings. We have repackaged our web development services, and now have two superb new products for you to choose from. Adaptable, user-focused, and exceptionally cost-effective, …
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Google Confirms Release of Search Analytics Search Console API
True to their word, Google has officially released the new Search Analytics API for the Search Console early Wednesday morning, after it was pushed from the initial launch a day prior. The new API will allow webmasters to – in Google’s words – bake search performance data into apps and tools. The Long-Awaited API The …
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Google Search Trims Down 7-Pack SERPS — Why?
This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …
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Website Navigation Issues that Frustrate Users
Innovation is the secret to the success of every business. When there is a need for a new product, companies are quick to deliver. When there is no need, businesspeople create it. It requires creativity to address what consumers want and to encourage them that they need the products or services you offer. Creativity, however, …
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Measuring and Improving Earnings from Social Media
Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …
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Google to Remove Unverified GMB Listings
Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …
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How Professionally Designed Websites Affect Branding
First impressions count—especially on the Internet. When people can find dozens or even hundreds of alternatives with the click of a button, it is important to earn their trust and attention immediately. What do customers see when they land on your client’s homepage? Many business owners underestimate the importance of a professionally made website. It …
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The WordPress Advantage: What Makes a Good CMS?
WordPress is by far the most widely used CMS in the world, and it has significantly changed the online landscape. Tens of millions of websites now use this platform, including those owned by CNN, Sony, Time Inc., and other distinguished brands. Our very own site utilizes WordPress, and we have built many websites for our …
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SEO for Small Businesses: Set the Stage for Success
Apple is a brand known the world over, but it did not experience instant success. Much like other businesses, it started out small. It started locally, with Steve Jobs and Steve Wozniak at the helm, armed with loans and a plan that was, at that time, too dire for investors to imagine. Easy as it …
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Penguin Refresh Months Away; Google Maps Gets More Interactive
The highly anticipated Penguin refresh that Google says will allow the algorithm to run in real time is still months away, according to Gary Iles of the Google Webmaster Trends Analyst Team. Reports of a Panda data refresh first became known early in June. Webmasters that have been hit by the latest update of the …
Read more: Penguin Refresh Months Away; Google Maps Gets More Interactive
Penguin Refresh Months Away; Google Maps Gets More Interactive Read More »
Bing Continues Rollouts with Demographic Targeting Systems
Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage. Bing Targets Demographics Better Bing representatives say that The …
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Bing Changes to Ads and Maps; Yahoo Tests Google
Bing Ads introduces two new tools to its overhauled homepage dashboard at the account level. The new dashboard, in addition to other upgraded features, provides a quick glance review of the campaigns and their performance. The new features include filters known as customized modules and time period comparisons. New Dashboard Features Photo Courtesy of: Bing …
Read more: Bing Changes to Ads and Maps; Yahoo Tests Google
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Upselling and Cross-selling Your SEO Services to Maximize Profits
Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …
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Social media can be difficult. We make it easy.
SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …
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Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More
Google Adwords is implementing new measures to help reduce the number of accidental clicks on mobile ads due to “Fat Finger Syndrome.” These measures are expected to provide advertisers with a more accurate picture of their PPC campaigns. According to Adwords, recent third party studies estimate as much as fifty percent of touchscreen clicks are …
Read more: Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More
Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More Read More »
Ensuring Client Satisfaction: The Gift That Keeps on Giving
The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …
Read more: Ensuring Client Satisfaction: The Gift That Keeps on Giving
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Strategies for Improving SEO Client Retention
Client retention should be one of the highest priorities for any digital marketing agency. More so in an unstable economy. Whether you’re offering SEO services or PPC, finding a lead is challenging. That’s why the moment you close them, you should aim to retain them. Closing a sale should never be your final goal. Customer …
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Mobile Makes up Over Half of Google Searches in the UK
If anyone still believes that mobile is just a passing trend and that optimizing for it is optional, this latest news may change their minds. Eileen Naughton, Google UK-Ireland’s managing director and VP for sales and operations, announced at the London Tech Week that over half of all UK searches are now performed via mobile. …
Read more: Mobile Makes up Over Half of Google Searches in the UK
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Writing a Client Case Study to Drive More Business
Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …
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YouTube Brand Lift Offers Expanded Features for Better Consumer Behavior Analysis
Google gives online advertisers a better look at how effective their strategies are by giving the year-old YouTube Brand Lift several new features. Asking Questions The Brand Lift is a Google tool that provides companies with scalable actionable solutions to understand the impact of their advertising on brand perception. The tool uses metrics like brand …
Read more: YouTube Brand Lift Offers Expanded Features for Better Consumer Behavior Analysis
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Your Dashboard just got BETTER!
As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …
Read more: Your Dashboard just got BETTER!
Panda Gets a Fresh Start, and Penguin Needs to Run Faster
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Google recently made announcements that they are working to make the updates for Panda more consistent for websites, and are expecting one to roll out in the next two to four weeks. The arrival of Panda changed the game for much of the …
Read more: Panda Gets a Fresh Start, and Penguin Needs to Run Faster
Panda Gets a Fresh Start, and Penguin Needs to Run Faster Read More »
Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave
Both Google and Bing announced separate versions of a feature that will allow users to utilize app information for a more convenient experience. The Google version can be found on the new Google Search Console – formerly known as Google Webmaster Tools–that helps users discover how searchers discover content through Android apps. The Google features …
Read more: Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave
Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave Read More »
Is Using Parallax Web Design Worth It?
The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …
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Google Rebrands GWT, Confirms ‘Phantom Update, and Other News
Introducing Google Search Console Say goodbye to the Google Webmaster Tools. In a bid to reach out to more users interested in the various aspects of search marketing, Google announced the renaming of Webmaster Tools to Google Search Console. For almost 10 years, the traditional idea of the “webmaster” reflected only to some users, Google …
Read more: Google Rebrands GWT, Confirms ‘Phantom Update, and Other News
Google Rebrands GWT, Confirms ‘Phantom Update, and Other News Read More »
Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor
Added Support for AdWords Editor Due to insistent public demand, Google has updated its AdWords Editor to include full support for labels, upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. In an Inside AdWords blog post, the company made the changes to Labels because of user feedback. The update will now add …
Read more: Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor
Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor Read More »
Bing Releasing its Own Algorithm
Following the massive SEO event that was Mobilegeddon, Bing published details about its own mobile friendly algorithm. The Microsoft-powered search engine is following most of the same beats as its mobile algorithm predecessor with some subtle differences in both its release and criteria. Google opened the floodgates with its announcement of the April 21 deadline, …
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Latest Google News: Search Analytics Report, New Ad Units, and More
Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …
Read more: Latest Google News: Search Analytics Report, New Ad Units, and More
Latest Google News: Search Analytics Report, New Ad Units, and More Read More »
Google’s Mobile-Friendly Update: Who Won? Who Lost?
In every Google algorithm update, there will always be winners and losers, and when it comes to the latest mobile-friendly-update, there’s no shortage of both. While it’s only been less than a month since the update rolled out, there are already clear winners and losers emerging, based from data collected by Searchmetrics. The enterprise SEO …
Read more: Google’s Mobile-Friendly Update: Who Won? Who Lost?
Google’s Mobile-Friendly Update: Who Won? Who Lost? Read More »
How Dynamic Structured Snippets are Changing the Way AdWords Work
Last March 6, Google introduced the Dynamic Structured Snippets as an AdWords extension. This new feature provides automated displays of industry-specific, structured information about products and services. As Google explained, this extension serves to fuel user experience and provide customers a clear idea of what to expect before clicking on an ad. It has been …
Read more: How Dynamic Structured Snippets are Changing the Way AdWords Work
How Dynamic Structured Snippets are Changing the Way AdWords Work Read More »
4-Point Strategy for PPC Restructuring
PPC restructuring comes in two ways: starting all over with a new structure or working with what you have. Choosing between the two approaches will depend on your campaign goals and the current position of the account you’re handling. When do you need to restructure? If your client’s website goals have changed If the account …
Read more: 4-Point Strategy for PPC Restructuring
Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm
Here’s a quick recap of the latest search-related news you might have missed last week. Better Displays for URLs in Mobile Search Along with its new mobile-friendly algorithm update, Google said it is also updating how URLs appear in mobile search results. More accurately, search results for mobile users will no longer display URLs. Instead, …
Read more: Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm
Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm Read More »
Spotting Blocked Resources Now Easier with New GWT Feature
Identifying files with crawl issues like blocked linked images, CSS, and JavaScript is made easier following a recent update on the Google Webmaster Tools. Looking for Blocked Resources Google announced that starting March 11, 2015, webmasters will have access to information identifying which of their website features are being blocked through the Blocked Resources Report …
Read more: Spotting Blocked Resources Now Easier with New GWT Feature
Spotting Blocked Resources Now Easier with New GWT Feature Read More »
URL Management now Easier with Google’s Upgraded URLs
Early this week, Google surprised advertisers with an announcement that they will be rolling out updated URLs to make URL management easier. In a blog post by Google AdWords Product Manager Leo Sei, the search engine giant said they are introducing the upgraded URLs to give advertisers an easier and faster way of managing and …
Read more: URL Management now Easier with Google’s Upgraded URLs
URL Management now Easier with Google’s Upgraded URLs Read More »
Is Getting Quality Links Enough to Remove Penguin Penalties?
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …
Read more: Is Getting Quality Links Enough to Remove Penguin Penalties?
Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »
What Is An Ideal Bounce Rate?
You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target. There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate. In SEO, having a high bounce rate from …
Read more: What Is An Ideal Bounce Rate?
Does site speed influence rankings? [Case Study]
I am a firm believer that site speed carries a heavier impact on rankings than most assume. It’s simple; if a site loads too slow, it serves as bad user experience. Google is all about providing the most relevant information with the best user experience, so why wouldn’t they flag your site for not loading fast enough? …
Read more: Does site speed influence rankings? [Case Study]
Does site speed influence rankings? [Case Study] Read More »
Get Rid of those Toxic Backlinks Today
Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …
Read more: Get Rid of those Toxic Backlinks Today
3 AdWords Features that Optimize Your Keyword Bids
Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …
Read more: 3 AdWords Features that Optimize Your Keyword Bids
3 AdWords Features that Optimize Your Keyword Bids Read More »
Top Yahoo! searches in 2014 and What it Says About Us
We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches. The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with …
Read more: Top Yahoo! searches in 2014 and What it Says About Us
Top Yahoo! searches in 2014 and What it Says About Us Read More »
How to Over Achieve On-Page Optimization Success in 2015
Your on-page strategy is the foundation of your off-page efforts. Think of it as writing a good story. If you don’t get the basics right, your off-page strategy will fall out of line and make it difficult to get first page organic rankings. An effective on-page strategy puts your campaign into motion and makes it …
Read more: How to Over Achieve On-Page Optimization Success in 2015
How to Over Achieve On-Page Optimization Success in 2015 Read More »
Win Clients for Your SEO Business with These Secrets
A strong client base puts your SEO business right in the center of the action. But high client retention is like the pot of gold that you’ll find at the end of the rainbow. Only a few lucky SEO agencies are able to achieve this, but we’re here to change all that. By combining smart …
Read more: Win Clients for Your SEO Business with These Secrets
Win Clients for Your SEO Business with These Secrets Read More »
Uncover High Value Keywords With These Secrets
As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …
Read more: Uncover High Value Keywords With These Secrets
The Secret to Staying on Top of the SERPs
SEO is many things, but its ever-changing nature makes life difficult for digital marketers. Your site was ranking first before going to sleep, and the next day —boom!—you’re down to Page 5. You realize that every bit of your hard work to stay on top is gone in just a blink of an eye — …
Read more: The Secret to Staying on Top of the SERPs
The True Value of Metadata in SEO
The metadata has a lot of value for SEO. It is a shortcut information about your page. And from SEOReseller.com’s experience, these short snippets of content have been useful in improving three things: Click-Through Rates The click-through rate (CTR) boost is the most important benefit of metadata. This has an impact on the algorithmic ranking …
Read more: The True Value of Metadata in SEO
Google and Bing Trends on This Week’s Search News
Google and Bing are the big buzzers on this week’s top search-related news. Google Penguin to Roll Out Indefinitely We’ve been talking a lot about the new penguin update, and until now, there’s still something to talk about. In what could be taken as either good news or bad news for webmasters, Google’s John Mueller …
Read more: Google and Bing Trends on This Week’s Search News
Google and Bing Trends on This Week’s Search News Read More »
SEO Project Management: Dissecting The Project Manager Role
Nurturing the success of agency partners is part of our methodology, and I’m proud of our achievements in this area. We serve as an extension of your team, and give you the leverage to provide great services for the end clients. We start by assigning a dedicated project manager when launching an SEO campaign. Your …
Read more: SEO Project Management: Dissecting The Project Manager Role
SEO Project Management: Dissecting The Project Manager Role Read More »
Take Your SEO Startup to the Next Level with Our Free Templates and White Papers
“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …
Read more: Take Your SEO Startup to the Next Level with Our Free Templates and White Papers
Take Your SEO Startup to the Next Level with Our Free Templates and White Papers Read More »
The Basics of Keyword Research
The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …
Read more: The Basics of Keyword Research
Google, Yahoo, and Mozilla Make News on this Week’s Search Recap
What’s hot on this week’s search-related news? A new Google tool and a deal between two Internet big names. Google‘s Mobile-Friendly Tools Google launched a new mobile-friendly testing tool that tells you if a certain website meets the search giant’s criteria for a mobile-optimized site. The tool now adds the label “mobile-friendly” in search results …
Read more: Google, Yahoo, and Mozilla Make News on this Week’s Search Recap
Google, Yahoo, and Mozilla Make News on this Week’s Search Recap Read More »
4 Ways to Set Up & Maximize Your WordPress Website
WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …
Read more: 4 Ways to Set Up & Maximize Your WordPress Website
4 Ways to Set Up & Maximize Your WordPress Website Read More »
10 Best SEO Tools & How to Get Them for Free
There are SEO tools for every metric that tells you how your site performs. Each one claims to make life less difficult, but there are two problems: First, the Internet is saturated with these tools. Each one promises to deliver better than the other; you don’t know which one can really cover your needs until …
Read more: 10 Best SEO Tools & How to Get Them for Free
SEO Campaign Management: How to Launch a Successful SEO Project
“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services. After filling out our order form and making your payment, …
Read more: SEO Campaign Management: How to Launch a Successful SEO Project
SEO Campaign Management: How to Launch a Successful SEO Project Read More »
Google Webmaster Tools Update and other SEO News this Week
An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …
Read more: Google Webmaster Tools Update and other SEO News this Week
Google Webmaster Tools Update and other SEO News this Week Read More »
What User Experience Really Is
Today, we are going to talk about one of the most overlooked areas in online marketing—the user experience, or the UX as many prefer to call it. This may be a buzzword, but only a few marketers understand what it really is. Regardless of the nature of your client’s business website, it’s your job to ensure that it …
Read more: What User Experience Really Is
Google News of the Week Every SEO Professional Should Know
The release of Penguin 3.0, the birth of Inbox, and the latest about the German publishers who want to make Google pay for showing their content in search results. The leading search engine has been busier than usual all week long. Wonder what Google had been into these past couple of days, here’s a primer: Penguin 3.0 …
Read more: Google News of the Week Every SEO Professional Should Know
Google News of the Week Every SEO Professional Should Know Read More »
SEOReseller.com Penguin 3.0 Promos
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Free Link Clean Up! We’re doing free link clean up for all new customers. Yup, 100% free to get your links cleaned up. *Valid until the end of October with an enrollment of a 6 months organic SEO package. *Enrollees must pay the first …
Read more: SEOReseller.com Penguin 3.0 Promos
Ranking After Penguin 3.0, Early Results & Trends
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …
Read more: Ranking After Penguin 3.0, Early Results & Trends
Ranking After Penguin 3.0, Early Results & Trends Read More »
UPDATE: Top News In SEO This Week | SEO Reseller
One of the good things (and also one of the bad things, depending on how you look at it) about SEO is that something is always happening. There’s always something to look forward to. Let’s take a look at some of the most talked about topics in the SEO community this past week. New Tag Manager Tools …
Read more: UPDATE: Top News In SEO This Week | SEO Reseller
UPDATE: Top News In SEO This Week | SEO Reseller Read More »
What Google Webmaster Tools Does for SEO
To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …
Read more: What Google Webmaster Tools Does for SEO
New Google Panda 4.1 Released, Targets “Thin” Content
A new Panda is upon us, as Google recently announced that the latest version of the Panda update has been rolled out. More than 4 months after the release of Panda 4.0, Google began rolling out Panda 4.1, a slow process that continues will most likely continue until the first few days of October. The …
Read more: New Google Panda 4.1 Released, Targets “Thin” Content
New Google Panda 4.1 Released, Targets “Thin” Content Read More »
Google Launches Structured Snippets
Google rolled out a new tweak on search listings – a feature called structured snippets – on September 23, Tuesday. The tech giant says this is a step toward improving search results by providing more relevant information to searchers. Zoning in on the Specifics Structured snippets serve as a new way to pull more information …
Read more: Google Launches Structured Snippets
Google My Maps Upgrade: How This Evolution Benefit Businesses
Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …
Read more: Google My Maps Upgrade: How This Evolution Benefit Businesses
Google My Maps Upgrade: How This Evolution Benefit Businesses Read More »
New Google Penguin Update Expected Soon, Will Feature Faster Refreshes
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Brace yourselves, Penguin 3.0 is coming. In a Google+ Hangout streamed live on September 12, Google Webmaster Trends analyst John Mueller said the much-awaited update to the Penguin algorithm will likely be released before the year ends. The latest algorithm update is the Penguin …
Read more: New Google Penguin Update Expected Soon, Will Feature Faster Refreshes
New Google Penguin Update Expected Soon, Will Feature Faster Refreshes Read More »
Amazon Takes Aim at Google AdWords with New Sponsored Links
The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …
Read more: Amazon Takes Aim at Google AdWords with New Sponsored Links
Amazon Takes Aim at Google AdWords with New Sponsored Links Read More »
AdWords Releases Callout Ad Extensions
Google announced the rollout of a new feature on AdWords, the callout extensions, on September 3. The search engine said that advertisers will have full access to the feature in the next few weeks. From the looks of it, callouts are likely to be an integral part of every AdWords campaign in the future. Going …
Read more: AdWords Releases Callout Ad Extensions
WordPress Becomes More Than a Blogging System with Version 4.0
WordPress 4.0 is coming very soon. WordPress recently announced that the first public beta of the new version is now available. However, despite the major change in version number, the updates in the pipeline for 4.0 aren’t as major as they are elsewhere. This reflects, though, that WordPress is now becoming a platform rather than …
Read more: WordPress Becomes More Than a Blogging System with Version 4.0
WordPress Becomes More Than a Blogging System with Version 4.0 Read More »
4 Easy Ways to Boost Client-Provider Relationship and ROI
One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …
Read more: 4 Easy Ways to Boost Client-Provider Relationship and ROI
4 Easy Ways to Boost Client-Provider Relationship and ROI Read More »
Searchmetrics Study: Video Dominates Google Universal Search by 65%
Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …
Read more: Searchmetrics Study: Video Dominates Google Universal Search by 65%
Searchmetrics Study: Video Dominates Google Universal Search by 65% Read More »
Google Set to Release New AdWords Policies in September
Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …
Read more: Google Set to Release New AdWords Policies in September
Google Set to Release New AdWords Policies in September Read More »
Despite Chatter and Changes, Google Says there’s No Penguin Update
Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …
Read more: Despite Chatter and Changes, Google Says there’s No Penguin Update
Despite Chatter and Changes, Google Says there’s No Penguin Update Read More »
Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated
Google is on a roll. Around the same time Panda 4.0 was rolled out, the search engine giant also launched the new Payday 2.0 algorithm. Shortly after Cutts announced the new Panda update, he posted a second tweet about the rollout of the new ranking update that will target spammy queries. This past weekend we …
Read more: Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated
Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated Read More »
Google Launches Roll-Up Reporting in Analytics Premium
Google has launched a new feature in Analytics Premium that will make tracking multiple campaigns easier for you. Yesterday, the search giant announced the launch of Roll-Up Reporting, a premium Analytics feature that lets you track the overall performance of all your online properties. “Google Analytics already helps you gather deep insights into one website …
Read more: Google Launches Roll-Up Reporting in Analytics Premium
Google Launches Roll-Up Reporting in Analytics Premium Read More »
Google Rolls Out Panda 4.0, Cutts Makes Announcement
Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …
Read more: Google Rolls Out Panda 4.0, Cutts Makes Announcement
Google Rolls Out Panda 4.0, Cutts Makes Announcement Read More »
SEOReseller.com White Label Dashboard Upgrade for All Partners
To continue providing great services for all our partners, we’re upgrading to a new white label dashboard by May 30, 2014. By that date, all our existing partners who use their own subdomains for their branded white label dashboards will need to reconfigure their subdomain settings, and update their dashboard details on their SEOREseller.com accounts. …
Read more: SEOReseller.com White Label Dashboard Upgrade for All Partners
SEOReseller.com White Label Dashboard Upgrade for All Partners Read More »
Google and AOL Make New Data Attribution Acquisitions
Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …
Read more: Google and AOL Make New Data Attribution Acquisitions
Google and AOL Make New Data Attribution Acquisitions Read More »
How Important are Backlinks for SEO in the Future?
Google’s algorithm changes over the years have drastically changed the SEO scene. Their treatment of links in particular has changed so much that some go as far as claiming that link buildilng is now dead. How important will the backlinks you have be for your SEO campaigns in the future? This is the question that …
Read more: How Important are Backlinks for SEO in the Future?
How Important are Backlinks for SEO in the Future? Read More »
Facebook Audience Network: What can you expect from FAN?
Last week, Facebook put to rest speculation that they were developing a mobile ad platform by launching Audience Network. Facebook Audience Network (or FAN) is a platform that allows you to extend your existing Facebook ad campaigns to third-party mobile apps. Let me take you through its capabilities and explain what you can expect from …
Read more: Facebook Audience Network: What can you expect from FAN?
Facebook Audience Network: What can you expect from FAN? Read More »
Google Updates Webmaster Guidelines for Sneaky Redirects
Google announced that they have updated their Webmaster Guidelines covering sneaky redirects. In order to illustrate what cases are considered sneaky redirects, Google has added examples in their guidelines to serve as a baseline for webmasters. They’ve also updated their hacked content guidelines to include sneaky redirects on compromised sites. The examples are: Search engines …
Read more: Google Updates Webmaster Guidelines for Sneaky Redirects
Google Updates Webmaster Guidelines for Sneaky Redirects Read More »
How to Go from a Website to a Brand through SEO with SEOReseller.com
Establishing your brand online is a challenging task, especially with the amount of competition you’re up against. Just because it’s challenging doesn’t mean it’s impossible – it’s well within your reach with the help of SEO. We’ve released a new video that explains how you can take your website to the next level and make …
Read more: How to Go from a Website to a Brand through SEO with SEOReseller.com
How to Go from a Website to a Brand through SEO with SEOReseller.com Read More »
Google’s Analytics Diagnostics Now Available for Beta Testing
Accurate and quality data is one of the most important things you need as an online marketer. Yesterday, Google announced the release of a tool in their Analytics platform that will help you track data-quality issues and fix them. The release is limited, and Google chose selected users to test the beta version of this …
Read more: Google’s Analytics Diagnostics Now Available for Beta Testing
Google’s Analytics Diagnostics Now Available for Beta Testing Read More »
Old Yahoo Local Reviews Getting Replaced with Yelp Reviews
Online reviews have a huge effect on how potential customers view your business. Whether good or bad, they give anyone researching about your business a good idea what to expect from your products and services. Earning an online review, especially a positive one, can be difficult no matter how great your products and services are, …
Read more: Old Yahoo Local Reviews Getting Replaced with Yelp Reviews
Old Yahoo Local Reviews Getting Replaced with Yelp Reviews Read More »
Protecting Your Ecommerce Clients from Heartbleed
The Heartbleed bug has been sending netizens panicking for several days now, wondering if their personal information has been compromised during one of their many activities online. You will have noticed your email brimming with status updates from websites you are subscribed to, informing you of either of these things: That they are using OpenSSL, …
Read more: Protecting Your Ecommerce Clients from Heartbleed
Protecting Your Ecommerce Clients from Heartbleed Read More »
Paid Search Gets Hit By Keyword “Not Provided”
Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …
Read more: Paid Search Gets Hit By Keyword “Not Provided”
Google Analytics & AdWords Announces Bulk Linking Feature
Good news for our partners managing multiple AdWords accounts: you can now link these accounts together using Google AdWords and Analytics’ bulk linking feature. The new feature allows you to choose which accounts to link at a property level, making multiple AdWords campaign management easier. The AdWords Linking Process Google Analytics allows you to track …
Read more: Google Analytics & AdWords Announces Bulk Linking Feature
Google Analytics & AdWords Announces Bulk Linking Feature Read More »
SEOReseller.com Releases New Dashboard Demo Video
As you all know, we recently released our next generation reseller dashboard, which is packed with features to help you become a successful retail SEO provider. I’m very excited to share with you the new dashboard demo video that we’re officially releasing today. We’re going to take you through the different features of our next …
Read more: SEOReseller.com Releases New Dashboard Demo Video
SEOReseller.com Releases New Dashboard Demo Video Read More »
5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]
Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …
Read more: 5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]
5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO] Read More »
Bing Product Ads Now Available to US Advertisers
After months of being in beta testing mode, Bing has finally made Product Ads available to all U.S. advertisers. This announcement came just a few days after Bing announced that Product Ads for Mobile in Beta. Features Bing’s product ads will display rich images, product prices and descriptions across Yahoo! and Bing. The good news …
Read more: Bing Product Ads Now Available to US Advertisers
Bing Product Ads Now Available to US Advertisers Read More »
Can You Determine If Your Website was Hit by a Specific Google Algorithm?
In the latest Google Webmaster Help video, Matt Cutts attempted to answer the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” Cutts has some bad news and good news for webmasters who may be asking themselves this question. The bad …
Read more: Can You Determine If Your Website was Hit by a Specific Google Algorithm?
Can You Determine If Your Website was Hit by a Specific Google Algorithm? Read More »
Google Introduces New Webmaster Academy
Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …
Read more: Google Introduces New Webmaster Academy
Stay on Top of Google SERPs with Our New Maintenance Package
Reaching the top of the SERPs is not the end of your online marketing goals. You need to stay on top to maintain the consistent flow of traffic, new leads, and conversions; to hold your market share; and to ensure continued brand visibility online. Now there’s a way for you to maintain your high SERPs …
Read more: Stay on Top of Google SERPs with Our New Maintenance Package
Stay on Top of Google SERPs with Our New Maintenance Package Read More »
Cutts: Spanish, Italian Link Networks, You’re Next
Google’s about to take down more link networks in the coming days. If you think your campaigns may be hit by this next wave of penalties, it’s time for a link profile audit. The war against spammy link networks continues, and this time Cutts himself declared war. On his Twitter account, he announced that Spanish …
Read more: Cutts: Spanish, Italian Link Networks, You’re Next
Cutts: Spanish, Italian Link Networks, You’re Next Read More »
Google Rolls Out Consumer Ratings in AdWords
Google announced yesterday the rollout of their new AdWords feature: Consumer Ratings Annotations. The new feature, which is being rolled out over the next few days, provides search engine users information meant to improve your ad campaign performance by instilling trust in your potential visitors. The New Format “Over the next few days, we’ll be …
Read more: Google Rolls Out Consumer Ratings in AdWords
SEO and Digital Marketing Data Visualization: Three Foreseeable Trends
Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …
Read more: SEO and Digital Marketing Data Visualization: Three Foreseeable Trends
SEO and Digital Marketing Data Visualization: Three Foreseeable Trends Read More »
Google Announces New Analytics Academy Course for March 2014
Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …
Read more: Google Announces New Analytics Academy Course for March 2014
Google Announces New Analytics Academy Course for March 2014 Read More »
The Dreaded Unsubscribe Button Comes to Gmail
Google’s latest modification will put your business at peril if you don’t plan your email content well. Towards the end of last week, they modified their system to feature an Unsubscribe option immediately beside the sender’s email address. This means you’re only as good as the last email you send – and for many, this …
Read more: The Dreaded Unsubscribe Button Comes to Gmail
Google Rolls Out Flexible Conversion Counting on AdWords
Google announced today the launch of a new feature in AdWords that will help you better understand the value of each click you receive that leads to a conversion. Flexible conversion counting lets you choose between counting all conversions and unique conversions, and allows you to modify the settings for conversion clicks to get more …
Read more: Google Rolls Out Flexible Conversion Counting on AdWords
Google Rolls Out Flexible Conversion Counting on AdWords Read More »
Track Competitors Rankings NOW Using SEOReseller.com
I’m excited to announce that we’re rolling out a new tool in our dashboard that lets you track up to three competitors per campaign. Let me walk you through our new competitor tracking feature. Add Up to Three Competitors When you go to the Rankings tab of your dashboard, you’ll see the dashboard page with …
Read more: Track Competitors Rankings NOW Using SEOReseller.com
Track Competitors Rankings NOW Using SEOReseller.com Read More »
Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]
If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …
Read more: Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]
Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »
“Buy 2, Get 1 FREE” Web Design Promo: First 20 Customers ONLY!
We’re kicking off the month of February with a sweet deal: the first 20 partners who buy 2 web design packages from February 1 to February 28 will get 1 FREE! Our complete web design and development solutions include: Website Setup : We will design your logo, choose images for your website, and create homepage …
Read more: “Buy 2, Get 1 FREE” Web Design Promo: First 20 Customers ONLY!
“Buy 2, Get 1 FREE” Web Design Promo: First 20 Customers ONLY! Read More »
Four Simple Auditing Tips to Improve Your Content Marketing
With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …
Read more: Four Simple Auditing Tips to Improve Your Content Marketing
Four Simple Auditing Tips to Improve Your Content Marketing Read More »
Yahoo.com Makes Secure Search the Default Setting
Get ready to lose more organic search referral data: Yahoo! rolled out secure search as the default setting for Yahoo.com. Right now, secure search is default only on this domain, but according to Yahoo!, they are still in the process of rolling out the change. You can expect all Yahoo! properties worldwide to have secure …
Read more: Yahoo.com Makes Secure Search the Default Setting
Yahoo.com Makes Secure Search the Default Setting Read More »
SEOReseller.com’s Guest Blogging Best Practices Guide
The industry has quite a bit of buzz happening right now about link building and how it’s done properly. I wanted to share with you all today how we approach link building, specifically guest blog posting by showing our best practices guide. This guide shows specifically how we value content being posted on the web, …
Read more: SEOReseller.com’s Guest Blogging Best Practices Guide
SEOReseller.com’s Guest Blogging Best Practices Guide Read More »
Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It”
Google has made several statements about guest blogging as a link building tactic over the past year, but none have been as clear and blunt as the statement Matt Cutts posted on his personal blog. The opening paragraph of his post reads: “Okay, I’m calling it: if you’re using guest blogging as a way to …
Read more: Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It”
Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It” Read More »
Widget Link Scheme Definitions Updated by Google
Last week, Google quietly updated their link scheme definitions to be more specific. The changes were minor, but they helped clarify what Google really thinks of links within widgets. The updated guideline states specific link types that Google will read as widget link schemes and spam. Google’s take on linking is still all about quality. …
Read more: Widget Link Scheme Definitions Updated by Google
Widget Link Scheme Definitions Updated by Google Read More »
Optimizing Your Email Marketing for Mobile
Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …
Read more: Optimizing Your Email Marketing for Mobile
Bing Offers Secure Search Option with New HTTPS Site
In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …
Read more: Bing Offers Secure Search Option with New HTTPS Site
Bing Offers Secure Search Option with New HTTPS Site Read More »
Google Webmaster Tools Offers More Detailed Search Query Data
Google announced through the official Webmaster Central blog that they have updated Webmaster Tools to offer more detailed search queries. The two updates, which were both announced yesterday, aim to “make metrics for your site more actionable” and to make search queries “more cohesive for those who manage a mobile site on a separate URL …
Read more: Google Webmaster Tools Offers More Detailed Search Query Data
Google Webmaster Tools Offers More Detailed Search Query Data Read More »
Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy
You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …
Read more: Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy
Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy Read More »
Mueller Provides Insight into What Google Algorithms Think
On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms …
Read more: Mueller Provides Insight into What Google Algorithms Think
Mueller Provides Insight into What Google Algorithms Think Read More »
Google Begins Reducing Authorship Rich Snippets on the SERPs
Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …
Read more: Google Begins Reducing Authorship Rich Snippets on the SERPs
Google Begins Reducing Authorship Rich Snippets on the SERPs Read More »
Google Tests Ads on Knowledge Graph
The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …
Read more: Google Tests Ads on Knowledge Graph
Google Upgrades Structured Data Dashboard in Webmaster Tools
The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …
Read more: Google Upgrades Structured Data Dashboard in Webmaster Tools
Google Upgrades Structured Data Dashboard in Webmaster Tools Read More »
Will Guest Blogging be Considered Spam in the Future?
In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …
Read more: Will Guest Blogging be Considered Spam in the Future?
Will Guest Blogging be Considered Spam in the Future? Read More »
Using Mass Disavow to Recover from a Period of Link Spamming
Many website owners and SEOs are guilty of paying for links or using advertorials to float PageRank for long periods of time. The question is how can they recover when Google penalizes them for it? Matt Cutts offers some answers in the latest Google Webmaster Help video. The Example: Interflora The question submitted to Google …
Read more: Using Mass Disavow to Recover from a Period of Link Spamming
Using Mass Disavow to Recover from a Period of Link Spamming Read More »
Google Updates PageRank Toolbar by Surprise
Here’s an update that nobody saw coming. Last Friday, news broke that Google updated their PageRank Toolbar. The update, which is the first update released in more than 10 months, wasn’t something that was planned by Google or expected by its users, especially since Matt Cutts himself said there wouldn’t be an update before 2014: …
Read more: Google Updates PageRank Toolbar by Surprise
Matt Cutts: Keep Links to “A Reasonable Number”
Matt Cutts recently answered a question that many webmasters and online marketers have been asking since Google revised their definitions and guidelines. In the latest Google Webmaster Help video, he discussed how many links each website can have that is considered healthy. Google has described this as “a reasonable number,” and so did Matt Cutts, …
Read more: Matt Cutts: Keep Links to “A Reasonable Number”
Microsoft Looks Into Encrypted Search on Bing
Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …
Read more: Microsoft Looks Into Encrypted Search on Bing
Google Adds Search Network with Display Select in AdWords
Many website owners and online businesses have not been keen on Google’s campaign for advertisers to use the display network more in their PPC ad campaigns. This is because some of the websites on the display network do not convert as much as they do in the search network, and because some of the websites …
Read more: Google Adds Search Network with Display Select in AdWords
Google Adds Search Network with Display Select in AdWords Read More »
4 Sources for Guest Blogging Opportunities
Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …
Read more: 4 Sources for Guest Blogging Opportunities
“Top Links Built” Now Included in Our Monthly Executive Summaries
I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …
Read more: “Top Links Built” Now Included in Our Monthly Executive Summaries
“Top Links Built” Now Included in Our Monthly Executive Summaries Read More »
Google Rolls Out New “Image Mismatch” Manual Action Penalty
If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list of manual actions updated with a new item. This new manual action penalty is named Image Mismatch, and it’s proof of Google’s growing ability to read different types of content online. Websites with images on search results that do not …
Read more: Google Rolls Out New “Image Mismatch” Manual Action Penalty
Google Rolls Out New “Image Mismatch” Manual Action Penalty Read More »
Google’s Hummingbird: Were You Hit?
At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …
Read more: Google’s Hummingbird: Were You Hit?
SEOReseller.com Launches SEO Product Developments
I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …
Read more: SEOReseller.com Launches SEO Product Developments
SEOReseller.com Launches SEO Product Developments Read More »
How to Guest Blog without Looking Like Spam
In Matt Cutts’ most recent Webmaster Help video, he talked about one of the most widely-used content marketing and PR strategies today: guest blogging. Google included guest blogging in their list of link schemes when they updated their link scheme definitions not too long ago, and since then many writers have been treading carefully. Today …
Read more: How to Guest Blog without Looking Like Spam
Google Penguin 2.1 Update Announced, Went Live Late Friday
Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …
Read more: Google Penguin 2.1 Update Announced, Went Live Late Friday
Google Penguin 2.1 Update Announced, Went Live Late Friday Read More »
How to Maximize Your Internal Linking Structure for Better Rankings
The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …
Read more: How to Maximize Your Internal Linking Structure for Better Rankings
How to Maximize Your Internal Linking Structure for Better Rankings Read More »
What Should Marketers Do with Google’s Movement towards Secure Search?
Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …
Read more: What Should Marketers Do with Google’s Movement towards Secure Search?
What Should Marketers Do with Google’s Movement towards Secure Search? Read More »
Measuring the Performance of Your Ecommerce Campaigns
Running ecommerce SEO campaigns and maintaining ecommerce sites requires you to look at a very specific set of performance indicators. You’ll need to modify some descriptions of the standard KPIs measured in all websites, and add a few specific performance indicators in your list of things to track. I want to share some of the …
Read more: Measuring the Performance of Your Ecommerce Campaigns
Measuring the Performance of Your Ecommerce Campaigns Read More »
How to Protect Your Websites from Link-Based Negative SEO
The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …
Read more: How to Protect Your Websites from Link-Based Negative SEO
How to Protect Your Websites from Link-Based Negative SEO Read More »
AdWords Geo-Targeting Techniques That Improve Your Campaigns
Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …
Read more: AdWords Geo-Targeting Techniques That Improve Your Campaigns
AdWords Geo-Targeting Techniques That Improve Your Campaigns Read More »
Study: 90% of Business Owners and Consumers Trust Yelp Reviews
The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …
Read more: Study: 90% of Business Owners and Consumers Trust Yelp Reviews
Study: 90% of Business Owners and Consumers Trust Yelp Reviews Read More »
Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool
Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …
Read more: Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool
Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool Read More »
Common Misconceptions about Link Disavowals
Understanding how Google treats link disavowals and implements linking penalties will help you audit and clean up your backlink profile more efficiently. Webmaster trends analyst John Mueller recently held a Hangouts session clearing up some of the most common misconceptions about the way link disavowals and penalties work. Let’s go over some of the highlights …
Read more: Common Misconceptions about Link Disavowals
Google Regains Market Share; Still the Biggest Search Engine
Digital measurement and analytics technology provider comScore recently released the latest results of their monthly qSearch analysis. The study of July 2013 search engine activity shows that Google has successfully regained the market share it lost three months ago, and that Yahoo!’s market share continues to decline. Google and Bing Up; Yahoo! Hits New Low …
Read more: Google Regains Market Share; Still the Biggest Search Engine
Google Regains Market Share; Still the Biggest Search Engine Read More »
Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions
Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …
Read more: Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions
Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »
Conversational Search and the Future of Google’s Search Query Processing
Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …
Read more: Conversational Search and the Future of Google’s Search Query Processing
Conversational Search and the Future of Google’s Search Query Processing Read More »
Google Introduces ‘In-Depth Articles’ to their Search Results
There’s a new kind of listing you can rank for with high quality, well-researched, and well-written content: In-Depth listings. Google introduced the new feature last Tuesday through their official Webmaster Central blog, and is now rolling out on Google.com in English. Google explained that research shows that 10% of the topics users want to learn …
Read more: Google Introduces ‘In-Depth Articles’ to their Search Results
Google Introduces ‘In-Depth Articles’ to their Search Results Read More »
Is Google Rolling Out Multi-Week Updates?
Late last June and earlier this month, we’ve observed increased general online activity and ranking movement. Google’s Matt Cutts confirmed in a tweet that they were rolling out a multi-week update at that exact period. In an analysis released yesterday on their blog, Moz studied the increased activity from this multi-week update to try to …
Read more: Is Google Rolling Out Multi-Week Updates?
Understanding How Google Counts Local Results
Google’s SERPs have changed their appearance since different types of search results have become prominent. When you run a search, you’ll find paid results, local listings, images, videos, and organic results mixed up in one page. Today, I want to share how you can determine your true SERPs placement more accurately in order to adjust your …
Read more: Understanding How Google Counts Local Results
SEOReseller.com Launches Resource Center
Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …
Read more: SEOReseller.com Launches Resource Center
Link Manipulation – Protect Your Backlinks
Although Google has taken steps to penalize and discourage link manipulation, some of your competitors will still come up with new ways of manipulating your links. One of the most recently uncovered ways can have as much as 39% of the backlinks you’ve built removed without question. It’s important to know how to protect the …
Read more: Link Manipulation – Protect Your Backlinks
Google Local Carousel’s Impact on Search
Local Carousel Results is the biggest change to Google’s local search in a long while. The “carousel” listings contain the businesses’ names, ratings, pricing summary, establishment type, and images of the establishments. Right now, this new feature is only rolling out in English in the U.S., but it will be rolled out to other countries …
Read more: Google Local Carousel’s Impact on Search
The Ultimate Guide To Disavow Tool
Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from their backlinks portfolio as possible. In other words, you can ask Google not to take certain links into account when assessing your site.
Read more: The Ultimate Guide To Disavow Tool
How to Overcome Penguin Updates
Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …
Read more: How to Overcome Penguin Updates
How to Streamline Your SEO Campaign Process
Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …
Read more: How to Streamline Your SEO Campaign Process
Google’s Penguin 4 with Penguin 2.0 Technology is Now Live
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …
Read more: Google’s Penguin 4 with Penguin 2.0 Technology is Now Live
Google’s Penguin 4 with Penguin 2.0 Technology is Now Live Read More »
The Future of Content Marketing: Trends to Watch in the Next Decade
Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …
Read more: The Future of Content Marketing: Trends to Watch in the Next Decade
The Future of Content Marketing: Trends to Watch in the Next Decade Read More »
Google Adds Real-Time Conversion Tracking to Analytics
Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …
Read more: Google Adds Real-Time Conversion Tracking to Analytics
Google Adds Real-Time Conversion Tracking to Analytics Read More »
SEOReseller Rolling Out New Exciting Product Developments!
Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …
Read more: SEOReseller Rolling Out New Exciting Product Developments!
SEOReseller Rolling Out New Exciting Product Developments! Read More »
How to Design Emails to Reach the Inbox
Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …
Read more: How to Design Emails to Reach the Inbox
How to Get Featured in an Online Magazine
Being featured in a reputable online magazine brings many benefits. It gives your business publicity, puts out your brand name as a reputable provider, presents you as an industry figure to watch, and adds to your link profile. These benefits make online magazines an important tool in your online marketing strategy. Get featured in the …
Read more: How to Get Featured in an Online Magazine
How to Group Keywords for Silo Pages
Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …
Read more: How to Group Keywords for Silo Pages
How to Establish an SEO-Centric Culture
Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …
Read more: How to Establish an SEO-Centric Culture
Building Mobile-Optimized Websites
Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …
Read more: Building Mobile-Optimized Websites
Send Your Prospects to Device Specific Landing Pages
The explosive growth in the use of smartphones and tablets has resulted in responsive web design. Not only has the design changed, but where the website prospects are sent. Google’s new update allows PPC advertisers to send users not just to specific URLs at the keyword level, but to device specific landing pages as well. …
Read more: Send Your Prospects to Device Specific Landing Pages
Send Your Prospects to Device Specific Landing Pages Read More »
The Agency Guide to White Label SEO
We’ve always been dedicated to helping you succeed as online marketers. I’ve been using this blog to share industry tips and news with all of you over the years, and I wanted to take it to the next step. I’m now very excited to announce that we’ve put together our very first educational eBook, The …
Read more: The Agency Guide to White Label SEO
How to Create Custom SEO KPI Dashboard in Google Analytics
Google Analytics is one of the most powerful tools you can use to track website performance. Their new interface allows you to create custom dashboards for tracking KPIs relevant to your business. This is perfect for monitoring custom KPIs in your SEO campaigns. I want to walk you through the steps of creating an insightful …
Read more: How to Create Custom SEO KPI Dashboard in Google Analytics
How to Create Custom SEO KPI Dashboard in Google Analytics Read More »
SEOReseller.com Launches Affiliate Program
All partners looking for additional profit stream will be delighted with my news today. We’ve officially launched SEOReseller.com’s affiliate program. Through this program, you can make additional income out of your SEO network, or turn it into a completely different business altogether. The program is now open to all members of SEOReseller.com. A Steady Profit …
Read more: SEOReseller.com Launches Affiliate Program
How Our PPC Reseller Program can Boost Your Revenue
Expanding your business and maximizing your revenue is easy when you have knowledge and resources to back you up. Our pay per click program is one of the solutions you can use to add another profit stream to your business and boost your revenue. Today, I want to discuss different ways our PPC reseller program …
Read more: How Our PPC Reseller Program can Boost Your Revenue
How Our PPC Reseller Program can Boost Your Revenue Read More »
How Google+ Authorship can Lead to Success in SEO
The whole SEO industry is abuzz with Google executive Eric Schmidt’s confirmation of author rank. In his upcoming book, The New Digital Age, he shared many insights on the future of the Internet. One of the quotes from his book featured on TechCrunch talked about search engines and its future, and he discusses authorship ranking: …
Read more: How Google+ Authorship can Lead to Success in SEO
How Google+ Authorship can Lead to Success in SEO Read More »
Organic SEO vs. PPC: Which One Should You Use?
Organic and paid search are each effective in their own way, and are most effective when used together. However, some clients will approach you wanting one or the other, asking which is more effective for their business. Knowing the strengths of each method will help you choose which is more appropriate for your client. Here’s …
Read more: Organic SEO vs. PPC: Which One Should You Use?
A Look at Our Perfect Anchor Text SEO Strategy
Having a strong anchor text SEO strategy is more important now than ever before, as this is one of the SEO methods easily abused by spammers. What I want to do today is walk you through our anchor text SEO strategy and help you understand why our methodology creates a solid backlink profile for you …
Read more: A Look at Our Perfect Anchor Text SEO Strategy
The Secret to Success in SEO is Using the White Label Dashboard
Your SEO efforts and methodology are only part of what makes you successful in the industry. A larger part of your success lies on the tools you use to track your progress and deliver this information to your clients. As our partner, you receive a free tool that lets you do just that and more …
Read more: The Secret to Success in SEO is Using the White Label Dashboard
The Secret to Success in SEO is Using the White Label Dashboard Read More »
How Our Custom Branded Reports can Grow Your Company
As your partner, we are committed to giving you the tools you need to grow your company. Our branded reports belong to the most important tools we provide to show your clients their campaign progress. Aside from promoting transparency and helping you build customer confidence, these monthly executive summaries can also help make your business …
Read more: How Our Custom Branded Reports can Grow Your Company
How Our Custom Branded Reports can Grow Your Company Read More »
SEO Selling – Three Selling Success Tips from David Ogilvy
There’s much to be learned from the Father of Advertising himself, David Ogilvy. Many of his ideas still hold true to this day, and they can be applied to selling different kinds of products, including SEO. I want to share three tips from Ogilvy that you can use when selling SEO to local businesses more …
Read more: SEO Selling – Three Selling Success Tips from David Ogilvy
SEO Selling – Three Selling Success Tips from David Ogilvy Read More »
SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking
One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …
Read more: SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking
SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking Read More »
What is Considered an Average Conversion Rate for PPC?
Measuring the success of your PPC campaign accurately depends on what types of conversion you value and what benchmarks you set for each. Knowing success metrics is especially important if you want to learn how to sell PPC services to businesses in the future. Today, I want to answer what you can consider an average …
Read more: What is Considered an Average Conversion Rate for PPC?
What is Considered an Average Conversion Rate for PPC? Read More »
How to Set Your Own Pricing Using Our Dashboard
We provide tools for all our partners to make setting up a business easier. What I want to show you today is how to set your own pricing using our dashboard. Use this as your guide when setting up for the first time on the SEO management software. We’ll leave it up for your reference …
Read more: How to Set Your Own Pricing Using Our Dashboard
SEOReseller.com Launches PPC Management Solutions
Getting our partners new leads is one of our specialties, and today I’m very excited to share our latest solution for you. We’ve just launched our new PPC Management product line. Now you can add PPC to your service line-up, give your clients visibility on the SERPs and get them new leads instantly. Product Inclusions …
Read more: SEOReseller.com Launches PPC Management Solutions
SEOReseller.com Launches PPC Management Solutions Read More »
How to Read Our Keyword Research Document
As our partner, you receive tools and information from our team to help jump start your campaign. In today’s blog, I want to teach you how to read our keyword research document. Learning how to read our keyword research helps you explain to your clients more clearly when you make your pitch. I will go …
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What to Look For in Your Branded Client Dashboard
In today’s blog, I want to talk about what you should look for in your branded client dashboard. Your interface has to be easy enough for your clients to understand, and full of features for you to manage and track their campaigns effectively. Make sure your client dashboard has a minimum of these features when …
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Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)
Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …
Read more: Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)
Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else) Read More »
How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio
In today’s blog, I want to discuss how you can grow your revenue by adding our solutions to your current product line. As our partners, we invest our time and energy in helping your company grow. I’m going to share a few tips on how you can grow your revenue in reselling our products as …
Read more: How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio
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Can Stolen Content Lead to Panda?
As SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping – more commonly known as stolen content – is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners – can stolen content lead …
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The 5 Metrics that Matter for SEO
Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns. Organic Traffic One of the things you will notice changing as your …
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How to Come Up with the Best Site Architecture
Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …
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Top 5 Page Level Keyword Usages
Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …
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Are Citations the New SEO Signal to Rank In Google?
There’s been a buzz going around the industry about co-citations replacing anchor text as a ranking signal. In today’s blog, I want to give you both sides of the argument – those who agree that co-citations are the future and those who say this is not exactly the case. What is a Co-Citation? Most of …
Read more: Are Citations the New SEO Signal to Rank In Google?
Are Citations the New SEO Signal to Rank In Google? Read More »
How to Pitch Using Our SEO Proposal
In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …
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How to Know if Your Site is Over-Optimized for a Specific Keyword
Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …
Read more: How to Know if Your Site is Over-Optimized for a Specific Keyword
How to Know if Your Site is Over-Optimized for a Specific Keyword Read More »
5 Phrases You Should Never Hear in an SEO Call
Taking in new clients shows that your company is growing, and businesses are starting to recognize your name as a trusted SEO provider. However, not all companies looking to hire you may be a good match at once. Today, I want to share examples of telltale signs of trouble you should note when talking to …
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How to Gain 10 New SEO Clients per Month
As our agency partners, we want to help you grow your business and establish yourself in the SEO industry. In today’s blog, I want to share with you how you can achieve consistent growth monthly. If you can gain at least ten new clients each month, you’ll find your agency getting bigger in no time. …
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How to Use Google Webmaster Tools Like an SEO Pro
Learning how to use Google Webmaster Tools allows you to audit and optimize sites easily. Google’s interface may be very basic, but it offers complete data free and allows you to choose the data you will include in your custom site audit reports. In today’s blog, I want to teach you how to use these …
Read more: How to Use Google Webmaster Tools Like an SEO Pro
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SEO Pricing Explained: How Much Does SEO Cost in 2022?
SEO pricing might look like a complex subject. Prices can range from $150 to $15000. Hourly rates of top SEO consultants can go up to $1000 per hour and more!. It can be overwhelming if you’re just getting into SEO. NOTE: If you’re an agency looking to learn how to price your SEO services, we …
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SEO Pricing Explained: How Much Does SEO Cost in 2022? Read More »
Penguin Algorithm: When Google Updates
Ever wondered how Google decides that a large scale algorithm needs to be updated? This is just one of the suggestions of our team. What do you think Google does?
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Are Footer Links Bad for Your SEO? | SEO Reseller
Google’s unprecedented algorithm updates have left many pondering over whether or not footer links are bad for SEO, what the best practices for footer links are, or what the ideal number of links in the footer should be. For me to really answer this, we need to get to the nitty-gritty details by first identifying …
Read more: Are Footer Links Bad for Your SEO? | SEO Reseller
Are Footer Links Bad for Your SEO? | SEO Reseller Read More »
How to Hold Client Reporting Meetings Effectively
In our continuing effort to help streamline your business processes, I want to share with you a few tips on holding monthly reporting meetings with your clients. Setting reporting meetings with your top SEO clients gives you a chance to align them with the processes. It shows them that the SEO services they are paying …
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Three Top Upselling Strategies in Online Marketing
Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …
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Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool
After a number of people started publicly wishing for a disavow tool, Matt Cutts took the stage at Pubcon and announced the much awaited Disavow Links Tool. Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from …
Read more: Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool
Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool Read More »
Releases Infographic Explaining SEO Methodology
We’re excited to share with you our infographic illustrating the life cycle and execution of SEO campaigns and what methodology we use throughout the process. This describes in detail how our process works, what processes and features are included in each step of the campaign, and how long it will take to achieve the first-page …
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Do Facebook Likes Boost SEO Rankings? | SEO Reseller
Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …
Read more: Do Facebook Likes Boost SEO Rankings? | SEO Reseller
Do Facebook Likes Boost SEO Rankings? | SEO Reseller Read More »
Power of Communication: Key Questions To Ask Your SEO Clients
The SEO industry continues to grow in demand over the past few years. With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally. This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …
Read more: Power of Communication: Key Questions To Ask Your SEO Clients
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Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Welcome to the “SEO chasing Google” algorithm game. After 4 algorithm updates in less than 2 weeks, the incumbent, Google, has left the SEO industry puzzled. In contrast to the first few panda/penguin updates where Google provided detailed information for each change, these new …
Read more: Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3
Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3 Read More »
How to Come Up with a Content Strategy for Local SEO
Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …
Read more: How to Come Up with a Content Strategy for Local SEO
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Topic Modeling
In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …
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Google Introduces a New Way of Tagging News Articles
Now, here is some good news for publishers. Yesterday, Google announced a new meta keywords tag strictly for news articles called the news_keywords. This means that news editors are now given more leeway to exercise creativity when writing catchy headlines and body text instead of limiting themselves to specific keywords. Galfi, Google news product manager, …
Read more: Google Introduces a New Way of Tagging News Articles
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How to Achieve Permission Marketing Through SEO
Permission marketing brings you one step closer to a conversion because you market directly to an interested market. Getting people to give you permission to contact them, whether directly or implicitly, is difficult because the market is very competitive. This is what I want to talk about in today’s blog. SEO can actually help you …
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Video SEO Guide – How to Show Video Snippets in Google SERPs Listings
Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …
Read more: Video SEO Guide – How to Show Video Snippets in Google SERPs Listings
Video SEO Guide – How to Show Video Snippets in Google SERPs Listings Read More »
How to Sell SEO Like a Rock Star
We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …
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5 SEO Pitfalls to Avoid on Ecommerce Sites
Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.
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Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement
Today I want to talk to you about Google’s algorithmic update, informally dubbed the ‘Emanuel’ update. We want to keep you in the loop on the latest changes that Google is making to improve user search experience. This new update aims to filter sites with infringed content, leaving the authentic sources appearing on the SERPs. …
Read more: Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement
Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement Read More »
Understanding Our Monthly Reports
In this blog, I want to walk you through our monthly executive summaries. These are the written white label reports you receive every month, detailing the progress of your campaign. We’ve made our monthly executive summaries informative and easy for end clients to understand, but this entry serves as your guide to understanding it more …
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Link Building is Like Investing – Keep It Diverse
Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …
Read more: Link Building is Like Investing – Keep It Diverse
Link Building is Like Investing – Keep It Diverse Read More »
Setting Up Your Client Dashboard
Today I’m going to walk you through the steps of setting up your client dashboard. Our white label dashboard will help you deliver real-time updates, monthly reports, and proposals. We’ve created a wizard to help you do this on your own. With our new tool, you can offer your clients customer self-service in just three …
Read more: Setting Up Your Client Dashboard
Types of Duplicate Content Penalties
There has been a great deal of debate over whether or not duplicate content penalties exist. The truth is every action you take as a web marketer will have consequences, whether or not search engines manually take action.
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Duplicate Listings Showing in Google SERPs – Update
Google’s Panda update has left many major effects on search engine listings. In today’s blog, I want to talk to you about one of these effects – duplicate listings appearing in Google. It started a few weeks ago, when SERPs began showing a few duplicate results from the same domain on the inner SERPs pages. …
Read more: Duplicate Listings Showing in Google SERPs – Update
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Using SEO as a Lead Nurturing Technique
In today’s blog we’ll be talking about what it takes to close a lead in today’s economy. As I’m sure you would agree, gone are the days where you can just put up big red signs and people will buy. Today, people want to be a part of your process, understand how you do business…and …
Read more: Using SEO as a Lead Nurturing Technique
Inbound Marketing: The Power from Seller to Buyer
The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.
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Introducing SEOReseller.com’s White Label Client Dashboard
We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.
Read more: Introducing SEOReseller.com’s White Label Client Dashboard
Why Performance Based SEO Is Important in 2012
As the search engine optimization industry is growing rapidly, the term “performance based SEO” is becoming popular as well. Performance based SEO is considered one of the best ways to market your brand. Paying for the actual results is the main difference between a traditional SEO campaign and performance based SEO. Here are some benefits …
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On Google Updates & Onpage Audits
In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …
Read more: On Google Updates & Onpage Audits
White Label SEO Reseller: Real-Time Tracking
As SEO resellers, we know that the web is moving faster than anyone has expected – changing their algorithms often, we can’t live by merely building a website and implementing changes once we have new products or services to be launched. Nowadays, we need to constantly modify our websites by having what’s best for our …
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How Important Are Anchor Texts?
Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …
Read more: How Important Are Anchor Texts?
Latest Panda Update
As an SEO reseller company, we should also know what the current algorithm updates are. In line with this, Google recently announced that they are going to have an updated change in their Panda system. Every SEO company should know about this update to help them give their SEO websites a boost. Panda 3.3 According …
Read more: Latest Panda Update
SEO Reseller Skills
As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …
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Daily Ranking Progress Now Live in seoreseller.com
Is your SEO outsource provider giving you everything you need to retain clients? As internet marketing tools evolve, our company, seoreseller.com has added new features on the back end that give you the competitive edge. You can now check your clients daily ranking progress right from our easy to use dashboard. Here are the features: …
Read more: Daily Ranking Progress Now Live in seoreseller.com
Daily Ranking Progress Now Live in seoreseller.com Read More »
Understand SEO Outsource
Most of us in the industry understand what SEO is – how it can help boost growth in your business. Most of these companies are results-oriented, and what they really want to see are fast results in driving customers to their business. However, is this really how it works in SEO? Businesses will choose outsourcing SEO because …
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A Christmas Wish List from The SEO Industry
Christmas is said to be the season of giving. Many are now creating their wish list for the upcoming event. These aren’t only happening with children, but for everyone including SEO outsource companies. We have listed some of the things that the SEO industry and wishes to have this Christmas. Keywords As part of the …
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Are You Ready?
We are. The holidays are fast approaching, and we know that the year is also coming to an end in a couple of days. As an SEO outsource company, we need to exert a lot of effort in pushing through with our strategies for our campaigns. The bad news is there’s going to be a …
Read more: Are You Ready?
How Panda Affects SEO
As an SEO reseller company, we make sure that we live with Google’s guidelines to provide better solutions to our clients. When Panda is around, we make sure that we’re ready for it. Understanding Panda Panda is a series of Google’s search algorithm updates designed to categorize high quality sites from the ones with low …
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Latest Landing Page Quality Score
“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …
Read more: Latest Landing Page Quality Score
Privacy, Anyone?
Most companies would use SEO to gain more customers. There are a lot of things to consider in doing this, and knowing who your users are is a big factor. However, Google made a huge change on this last week. Companies who offer SEO are greatly affected by this change and here’s why: Google is currently …
Read more: Privacy, Anyone?
Google Panda 2.5 Update Feedback | SEO Reseller
Last Wednesday, Google rolled out another Panda 2.5 update. Most companies are aware of the updates, and yes, SEO specialists began to realize that the updates have been made when their site’s traffic dropped dramatically. And of course, it was confirmed by Google and Google’s Matt Cutts. SiteMetrics and SEO Visibility To know the exact data, …
Read more: Google Panda 2.5 Update Feedback | SEO Reseller
Coming Soon: Panda Update
Hugh Walpole once said “Happiness comes from… some curious adjustment to life.” In our industry, we make a lot of adjustments once Google update’s its algorithm. Companies who offer seo services, should be ready for these changes, because it will greatly affect how sites become visible online. Matt Cutts, Google spam czar, sent out a tweet …
Read more: Coming Soon: Panda Update
Google Says Goodbye To PageRank?
Without notice, Google appears to have rolled out an update that’s keeping third-party tools from displaying PageRank. Popular SEO aids such as SEOQuake and Alexa are showing N/A instead of proper PR values, leading SEO specialists across the globe to speculate that Google may have pulled the plug on the technology that propelled it to …
Read more: Google Says Goodbye To PageRank?
Welcome Back, Panda!
Winston Churchill once said that “there is nothing wrong with change, if it is in the right direction.” Everyone in the SEO industry knows that anytime, Google algorithm will change, but it will change for the better. Again, there will be an update with Google’s algorithm soon, and people from the SEO reseller industry will absolutely …
Read more: Welcome Back, Panda!
What’s Best For Your Title Tag?
As an seo outsource company, we would know the best practices for creating a good title tag. This being said, we would want to share with you which guidelines we follow in order to create a well-written title tag. You may have encountered an SEO article that says “Keep your title tags within 70 characters.” …
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Build Good Links
As part of the SEO industry, we all know how important links are. Let’ just put it this way, without the links, your site won’t get a lot of traffic—and this is just one of the responsibilities of an SEO outsource company. You have to remember that good links are the ones that deliver relevant …
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Choose Only The Best
More companies are in need of help in fixing their SEO efforts. Most of the companies are spending time sourcing out the best SEO company that will be able to help them in solving their problems. On the other hand, there are also a lot of companies which is in the SEO reseller business, which also offers their …
Read more: Choose Only The Best
Online Marketing Strategies: The Best Team Always Wins
Having a hard time in gaining visibility online? There are a number of ways to gain this. One of the strategies is to team up with another site or another organization. This will definitely be a good way to build links for your site, expose your site for brand awareness, and of course, it’ll all …
Read more: Online Marketing Strategies: The Best Team Always Wins
Online Marketing Strategies: The Best Team Always Wins Read More »
New Google Sitelink
Earlier last week, Google launched an update to its sitelinks. Google improved it for a better organization and quality on its search results. The said sitelinks have just improved its appearance, not fundamentally—something that seo reseller companies should not worry about. Some of the changes that occured are its visibility, wherein the links are now …
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Google Panda is Rolling Internationally
After five updates of Google Panda consistently being rolled out in the United States, the international scene gets a taste of Panda. Just this August 12, Google announced on its blog that they have officially rolled out Google Panda 2.4 to most languages except Japanese, Chinese, and Korean. This is something SEO resellers should prepare …
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4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out
Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …
Read more: 4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out
4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out Read More »
Study Reveals Hotspots in Google’s Search Results Page
There was a study conducted by an eye tracking firm called Eyetools and two marketing companies, Did-it and Enquiro, revealing the eye movement of people who used Google when searching for something on the internet. SEM and SEO white label companies can inform their clients of the importance of this experiment.
Read more: Study Reveals Hotspots in Google’s Search Results Page
2.3 Update of Google Panda is Now Live
Google Panda has been recently updated with new algorithm changes, making Panda Update 2.3 live.
Read more: 2.3 Update of Google Panda is Now Live
Google Places: We’ve Stop Borrowing Reviews
Thanks to the incorporation of Hotpot, Google now has enough reviews from Google users to stand on its own feet. Reviews from other websites will now be shown as a link with their respective numbers of reviews.
Read more: Google Places: We’ve Stop Borrowing Reviews
Google Places Bug: Are You on “Pending” Status?
Lately, Google has been receiving a lot of complaints and questions on threads at Google Places and Maps forums when business owners and local SEO reseller companies started noticing that their Places listings have suddenly changed its status from “Active” status to “Pending.” The issue has been confirmed that a bug is responsible for the …
Read more: Google Places Bug: Are You on “Pending” Status?
3 New Ways Google’s Search by Image Helps You Build Links
The new search method by Google is not only entertaining to a few but also useful. Since the launch of Google’s Search by Image, people have found an alternative to searching the net without leaving Google.
Read more: 3 New Ways Google’s Search by Image Helps You Build Links
Google Gives Authors Recognition in Search Engines
Google has recently launched a new feature that will eventually move them forward in their quest to providing only high quality search engine results. This new feature basically highlights or displays the authors of the articles found on search engines.
Read more: Google Gives Authors Recognition in Search Engines
Google Panda: One Ranking Factor You Need to Understand
While most webmasters who were hit by the Panda update are improving their websites, others need to be more vigilant about their site’s quality. Google is constantly on the lookout for sites with high rankings but contains low-quality content, which is why webmasters should understand the true role of Google Panda in search engine results. …
Read more: Google Panda: One Ranking Factor You Need to Understand
Google Panda: One Ranking Factor You Need to Understand Read More »